We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical...

Given Apple’s advertising budget and ubiquitous ads, plus an enormous amount of media attention, it’s still difficult to determine just what an iPad is. Is it a media player or a business machine? Does it replace a laptop? There are other tablet computers on the market, as well as “netbooks” that act like...

• Use all of the Squarespace functions to design, build, launch, and analyze your website
• Employ this step-by-step, approach to discover the best process for building websites with...

In this book, a remarkable group of scientists, physicians, philosophers, and theologians share profound insights into our deepest questions, and the invisible forces and powerful beliefs that shape us. They will challenge you–and reward you with a richer understanding of who we are, what we share, and what it...

Looking at the past years of application development, as a developer you might have noticed a significant shift from desktop applications to web applications. The Web has evolved as the major platform for applications and is going to take over many facets—not only in development but also in everyday life, resulting in this shift...

“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”
—Brian Morrissey,...

The three of us began our tech careers at a small local Internet service provider, where every dollar was sacred and wasting one was the equivalent of sacrilege. What we discovered then is still true today: Any way you cut it, spam wastes money. Organizations and individuals devote more time, money, and strategy to thwarting...

Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a program...

Robert A. Neiman has helped major corporations achieve major gains in performance and profitability. He has put his experience on paper for managers who know their organizations have much more potential, can and must do better, and...

New to the third...

Game theory—the study of how competitors act, react, and interact in the strategic pursuit of their own self-interest—has become an essential competitive tool in today’s business arena. Game Theory at Work provides examples of how businesspeople can use this time-proven approach to successfully meet competitive...