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Marketing Strategy
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and... | | Final Cut Pro Workflows: The Independent Studio HandbookFilm/Video/Production/Final Cut Pro
. . . with an easy style and great depth, Final Cut Pro Workflows: The Independent Studio Handbook is an enjoyable and important read. Osder and Carman offer a diverse background and extensive experience with Final Cut Pro. Richard Harrington, president of RHED Pixel and author of Photoshop for... | | |
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| | Battling for Competitive AdvantagePraise for Business as War
"Kenneth Allard has provided a tremendous public service with his superb book, Business as War: Battling for Competitive Advantage. Colonel Allard demonstrates the thoughtful and balanced thinking that made him such an effective intelligence officer. Ken Allard also systematically unravels and explains the... | | Maximizing Your Sales with Salesforce.comWith more than 1,000,000 active users, Salesforce.com is the most widely used online CRM application worldwide. Targeted to busy sales professionals, Salesforce.com can be used to manage sales, accounts, contacts, correspondence, activities, and more. If you’re one of these busy sales professionals, you need an easy reference tool to maximize... |
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