175 High-Impact Cover Letters, Third Edition arms job seekers with an arsenal of highly effective professional cover letter models that, with minor modification, can be rapidly...

This new edition features four new chapters coverings topics such as how to select print media for your ads, how to create ads in the comfort of your own home, and how to advertise via the broadcast Fax and the internet. The book offers practical, field-tested techniques and insights into every major form of advertising such as newspaper ads,...

Advertising online has come to have a not-so-favorable reputation with Internet users. Combine that reputation with the often uninformed opinion that Flash is for creating exceptionally annoying banners or website intros that are bloated in file size and you’ve got a recipe for disaster. On the other hand, when done correctly,...

Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO),...

Many designers and photographers own the entire suite of Adobe’s creative products, but they manage to learn only one or two of the applications really well. If Adobe InDesign is the one app in the suite that makes you feel like you’re entering a foreign country where you don’t speak the language,...

Given Apple’s advertising budget and ubiquitous ads, plus an enormous amount of media attention, it’s still difficult to determine just what an iPad is. Is it a media player or a business machine? Does it replace a laptop? There are other tablet computers on the market, as well as “netbooks” that act like...