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 Google Analytics
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to... | | Pay-Per-Click Search Engine Marketing: An Hour a Day
The complete guide to a winning pay-per-click marketing campaign
Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing... | | DotNetNuke 5.4 Cookbook
DotNetNuke is a powerful and flexible content management system for building websites. It comes with many features for publishing content including tools to create Blogs, Banner Advertising, News Feeds, and much more. But setting up a fully featured website and customizing a complete content management system using the open source DotNetNuke... |
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Clout: The Art and Science of Influential Web Content (Voices That Matter)
The web is all about action verbs. We click. We search. We navigate. We
make choices. Alone among other forms of media, we’re the ones who control
our experience.
When organizations try to connect with their customers online, one of the
first things they always want to know is “how can we get our users to do... | | Meet the iPad 2
Given Apple’s advertising budget and ubiquitous ads, plus an enormous amount of media attention, it’s still difficult to determine just what an iPad is. Is it a media player or a business machine? Does it replace a laptop? There are other tablet computers on the market, as well as “netbooks” that act like... | | The Non-Designer's InDesign Book
Many designers and photographers own the entire suite of Adobe’s creative products, but they manage to learn only one or two of the applications really well. If Adobe InDesign is the one app in the suite that makes you feel like you’re entering a foreign country where you don’t speak the language,... |
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Practical Lock Picking: A Physical Penetration Tester's Training Guide
I feel somewhat like an old man remarking in this fashion, but this book is a great example of the
wonderful time in which you currently find yourself. To be alive and learning right now—when there
are accessible resources such as this about lockpicking, with beautiful illustrations and lessons written
with passion visible on... | | | | iPad: Visual QuickStart Guide (Visual Quickstart Guides)
You’ve seen the TV ads in which happy,
purposeful people use iPads to type
messages, watch movies, play games,
video-chat with grandchildren, and surf
the Web from hammocks. On the cuttingroom
floor, however, is the footage where
those actors actually learned how to do
all that stuff. Despite its clean lines... |
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