Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in...
Windows XP Hacks
Now power users can rejoice! Windows XP Hacks offers tips, tools, and know-how to bend Windows XP to your will. The book delves into XP topics such as controlling the control panel, changing unchangeable icons, removing uninstallable XP components, stopping pop-up ads, taking a bite out of...
Cover Letters For Dummies
Now completely updated for online and on-paper job search — the only guide to new-style letters that get you in the door
Go beyond the classic cover letter! Whether you're a new or experienced job hunter, this guide offers you fresh ideas for crafting a wide variety of engaging cover letters and innovative career marketing...
Practical Intranet Development
You’d think that designing an intranet would be a web professional’s heaven. You know exactly what browsers and operating systems your audience are using. You can easily identify users for testing. What could be easier than that?
But then, few people ever get to see other companies’ intranets. How can you learn from...
Advertising on Google: The High Performance Cookbook
Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.
Set up your Adwords account and track results beyond the click
Invasion of Privacy! Big Brother and the Company Hackers
Pop-up ads, cookies, spyware, spam, junk mail, telemarketing calls. Rapidly evolving technology has made you a target and your personal information a desirable commodity. Your profile is out there and it’s available not just to the highest bidder, but to every bidder. Technology, advertising, the media, and government have converged to...
Pay-Per-Click Search Engine Marketing: An Hour a Day
The complete guide to a winning pay-per-click marketing campaign
Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing...
Fireworks MX Bible "Joseph Lowery and Derren Whiteman provide details and examples essential for the Web graphics professional."
—David Morris, Fireworks Product Manager, Macromedia
- Create traffic-stopping vector or bitmap Web graphics and animations
- Build eye-catching effects using layers, rollovers, frames, and
Pay Per Click Search Engine Marketing For Dummies (Computer/Tech) Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros...
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