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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

 
Marketing visionary Martin Lindstrom has been on the
...

Google AdSense For Dummies (Computer/Tech)
Google AdSense For Dummies (Computer/Tech)
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.

AdSense lets you generate income with ad...

Make Yourself a Millionaire : How to Sleep Well and Stay Sane on the Road to Wealth
Make Yourself a Millionaire : How to Sleep Well and Stay Sane on the Road to Wealth
Praise for Make Yourself a Millionaire:

"Charles Zhang is a true American success story. His hard work and dedication to providing highquality financial advice is legendary within American Express. This book is a great roadmap for those who want to reach their dreams. It is a must read."--Ken Chenault,...

Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in...
Windows XP Hacks
Windows XP Hacks

Now power users can rejoice! Windows XP Hacks offers tips, tools, and know-how to bend Windows XP to your will. The book delves into XP topics such as controlling the control panel, changing unchangeable icons, removing uninstallable XP components, stopping pop-up ads, taking a bite out of...

Cover Letters For Dummies
Cover Letters For Dummies

Now completely updated for online and on-paper job search — the only guide to new-style letters that get you in the door

Go beyond the classic cover letter! Whether you're a new or experienced job hunter, this guide offers you fresh ideas for crafting a wide variety of engaging cover letters and innovative career marketing...

Practical Intranet Development
Practical Intranet Development

You’d think that designing an intranet would be a web professional’s heaven. You know exactly what browsers and operating systems your audience are using. You can easily identify users for testing. What could be easier than that?

But then, few people ever get to see other companies’ intranets. How can you learn from...

Advertising on Google: The High Performance Cookbook
Advertising on Google: The High Performance Cookbook

Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Overview

  • Set up your Adwords account and track results beyond the click
  • Create...
Invasion of Privacy!  Big Brother and the Company Hackers
Invasion of Privacy! Big Brother and the Company Hackers

Pop-up ads, cookies, spyware, spam, junk mail, telemarketing calls. Rapidly evolving technology has made you a target and your personal information a desirable commodity. Your profile is out there and it’s available not just to the highest bidder, but to every bidder. Technology, advertising, the media, and government have converged to...

Pay-Per-Click Search Engine Marketing: An Hour a Day
Pay-Per-Click Search Engine Marketing: An Hour a Day

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing...

Fireworks MX Bible
Fireworks MX Bible
"Joseph Lowery and Derren Whiteman provide details and examples essential for the Web graphics professional."
—David Morris, Fireworks Product Manager, Macromedia
  • Create traffic-stopping vector or bitmap Web graphics and animations
  • Build eye-catching effects using layers, rollovers, frames, and...
Pay Per Click Search Engine Marketing For Dummies (Computer/Tech)
Pay Per Click Search Engine Marketing For Dummies (Computer/Tech)
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros...

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