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 The Facebook Marketing Book
Originally a network for select college students, Facebook first expanded into high schools, then larger networks, collecting students and colleagues across the country and, eventually, the world. Now you can not only identify your romantic partner and growing circle of friends, but also your parents and siblings. Your mom is on... | | Creating a Website: The Missing Manual
These days, it’s all but impossible to find someone who hasn’t heard of the Internet. Companies create websites before they make business plans. Political activists skip the debates and trash-talk their opponents online. Even formerly technophobic grandmothers spend hours emailing old friends (and selling the odd family... | | Clout: The Art and Science of Influential Web Content (Voices That Matter)
The web is all about action verbs. We click. We search. We navigate. We
make choices. Alone among other forms of media, we’re the ones who control
our experience.
When organizations try to connect with their customers online, one of the
first things they always want to know is “how can we get our users to do... |
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Introduction to Social Media Marketing: A Guide for Absolute Beginners
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will ... | | Advertisers at Work
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”
—Mark Tungate, author of Adland: A Global History of... | | Learn Corona SDK Game Development
Corona SDK is one of the most popular app and game mobile development platforms in the world, and Learn Corona SDK Game Development walks you through creating a full-featured Corona game from scratch to the App Store.
You'll learn Lua basics (the foundation of Corona), how to add and manipulate graphics, and how to use... |
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| | iOS 9 Swift Programming Cookbook: Solutions and Examples for iOS Apps
All of the example code for this book has been updated on the author's GitHub repository (September 2016).
Ready to build stunning apps for iPhone, iPad, and Apple Watch? This cookbook—completely rewritten with all-new material—provides 90 proven solutions for tackling the latest features in iOS 9... | | Machine Learning For Dummies
One of Mark Cuban’s top reads for better understanding A.I. (inc.com, 2021)
Your comprehensive entry-level guide to machine learning
While machine learning expertise doesn’t quite mean you can create your own Turing Test-proof android—as in the movie Ex Machina—it is a form of artificial... |
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