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Firefox and Thunderbird Garage (The Garage Series)
Firefox and Thunderbird Garage (The Garage Series)

Welcome to the next Internet revolution

Enter your Firefox and Thunderbird Garage...where you master the incredible free software that's helping millions of people use the Web and email faster, more efficiently, and more safely. Your guides know Firefox and Thunderbird better than anyone....

Advantage Database Server: The Official Guide
Advantage Database Server: The Official Guide

Finally! The official guide to Advantage Database Server has arrived to help you easily develop and deploy client/server applications. Manage large quantities of data and access that data in a multiuser environment with unbelievable speed. Learn how ADS gives you unparalleled reliability and data integrity with little or no database...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...
Learn Corona SDK Game Development
Learn Corona SDK Game Development

Corona SDK is one of the most popular app and game mobile development platforms in the world, and Learn Corona SDK Game Development walks you through creating a full-featured Corona game from scratch to the App Store.

You'll learn Lua basics (the foundation of Corona), how to add and manipulate graphics, and how to use...

AdWords For Dummies (Computer/Tech)
AdWords For Dummies (Computer/Tech)
Discover which keywords attract customers and make money

Use your $25 Google AdWords credit to start boosting your bottom line today!

What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows...

Improving Online Conversions For Dummies,® Google Advertisers’ Edition
Improving Online Conversions For Dummies,® Google Advertisers’ Edition

Welcome to Improving Online Conversions For Dummies, your guide to boosting your online performance and conversion rates using some of Google’s free and powerful tools.

About This Book

Millions of people click on Google AdWords ads every day. Google AdWords enables you to create ads and choose keywords, which are...

Advanced Google AdWords
Advanced Google AdWords

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they...

iAd Production Beginner's Guide
iAd Production Beginner's Guide
Think of an iAd as a micro-app contained within an app, on a user's iPhone or iPad, that they've downloaded from the App Store. When the user taps your advert's banner, it bursts into life, filling the entire screen of their device.

iAd Beginner's Guide takes you from start to finish of building rich,
...
Beyond Reality: A Guide to Alternate Reality Gaming
Beyond Reality: A Guide to Alternate Reality Gaming
This is not a game?or is it? Alternate reality games (ARGs) ask players to ignore barriers that separate the real world from the virtual?Web sites, television ads, movie credits, and even game-generated phone calls can be clues to uncovering the mystery the game represents. ARGs have become the fascinating new compulsion for the people who...
Mac OS X Snow Leopard In Depth
Mac OS X Snow Leopard In Depth
You don’t have to see too many of those ubiquitous “Mac versus PC” ads to get the basic idea: Macs are intuitive, easy to use, and they just work. That’s all true, certainly, but it misses something important about the Mac, and particularly about Mac OS X, the Mac operating system: easy is not the same as simple. Easy means...
Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications
Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:

*...

The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More
The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers.  Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers.  While not yet as large in terms of number of apps as iTunes,...

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