If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and...
Originally a network for select college students, Facebook first expanded into high schools, then larger networks, collecting students and colleagues across the country and, eventually, the world. Now you can not only identify your romantic partner and growing circle of friends, but also your parents and siblings. Your mom is on...
Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!
A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...
Since you’re reading this, I’m guessing you have made an exciting decision: You want a telescope. Specifically, you want a telescope for looking at the sky, a telescope that will open the depths of space to your gaze and allow you to visit the Moon, the planets, and all the strange and distant wonders of our magnificent universe. And...
Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as...
From the bestselling authors of "Do What You Are" comes a revolutionary new tool--based on the same scientifically validated Personality Type model used by many Fortune 500 companies--designed to help readers effectively harness the power of their own personality types Web site promo. Print ads .
These days, it’s all but impossible to find someone who hasn’t heard of the Internet. Companies create websites before they make business plans. Political activists skip the debates and trash-talk their opponents online. Even formerly technophobic grandmothers spend hours emailing old friends (and selling the odd family...
Who says you have to spend money to make money?Savvy real estate investors follow the examples of Donald Trump and Walt Disney, turning substantial profits on properties without incurring the debt, risk, and maintenance costs of ownership--and now, so can you!
XML in Flash is an excellent introduction to creating state-of-the-art Flash applications with XML. XML is quickly becoming the most popular way to store and manage data. Flash's XML Socket makes it possible to network Flash front-ends to an application server. This allows developers to use a Flash interface for applications such as message boards,...
Learn to create augmented reality apps using Processing open-source programming language
Augmented reality (AR) is used all over, and you may not even realize it. Smartphones overlay data onto live camera views to show homes for sale, restaurants, or historical sites. American football broadcasts use AR to show the invisible...
Apple was the only computer company whose sales actually increased during the recession. The Mac’s market share has tripled since 2005. And Mac how-to book sales are up about 35 percent over two years ago (woo-hoo!).
And then there’s the most significant statistic of...