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Advertising Photography: A Straightforward Guide to a Complex Industry
Advertising Photography: A Straightforward Guide to a Complex Industry
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and...
The Facebook Marketing Book
The Facebook Marketing Book

Originally a network for select college students, Facebook first expanded into high schools, then larger networks, collecting students and colleagues across the country and, eventually, the world. Now you can not only identify your romantic partner and growing circle of friends, but also your parents and siblings. Your mom is on...

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

Choosing and Using a New CAT: Getting the Most from Your Schmidt Cassegrain or Any Catadioptric Telescope
Choosing and Using a New CAT: Getting the Most from Your Schmidt Cassegrain or Any Catadioptric Telescope
Since you’re reading this, I’m guessing you have made an exciting decision: You want a telescope. Specifically, you want a telescope for looking at the sky, a telescope that will open the depths of space to your gaze and allow you to visit the Moon, the planets, and all the strange and distant wonders of our magnificent universe. And...
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as...

The Art of Speedreading People: Harness the Power of Personality Type and Create What You Want in Business and in Life
The Art of Speedreading People: Harness the Power of Personality Type and Create What You Want in Business and in Life

From the bestselling authors of "Do What You Are" comes a revolutionary new tool--based on the same scientifically validated Personality Type model used by many Fortune 500 companies--designed to help readers effectively harness the power of their own personality types Web site promo. Print ads .

...
Creating a Website: The Missing Manual
Creating a Website: The Missing Manual

These days, it’s all but impossible to find someone who hasn’t heard of the Internet. Companies create websites before they make business plans. Political activists skip the debates and trash-talk their opponents online. Even formerly technophobic grandmothers spend hours emailing old friends (and selling the odd family...

Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech)
Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech)

The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!

 

In this completely revised book, top Facebook...

How to Make Money With Real Estate Options: Low-Cost, Low-Risk, High-Profit Strategies for Controlling Undervalued Property....
How to Make Money With Real Estate Options: Low-Cost, Low-Risk, High-Profit Strategies for Controlling Undervalued Property....
Spend like a miser, profit like a mogul

Who says you have to spend money to make money?Savvy real estate investors follow the examples of Donald Trump and Walt Disney, turning substantial profits on properties without incurring the debt, risk, and maintenance costs of ownership--and now, so can you!

In How to
...
XML in Flash (Sams Other)
XML in Flash (Sams Other)
XML in Flash is an excellent introduction to creating state-of-the-art Flash applications with XML. XML is quickly becoming the most popular way to store and manage data. Flash's XML Socket makes it possible to network Flash front-ends to an application server. This allows developers to use a Flash interface for applications such as message boards,...
Prototyping Augmented Reality
Prototyping Augmented Reality

Learn to create augmented reality apps using Processing open-source programming language

Augmented reality (AR) is used all over, and you may not even realize it. Smartphones overlay data onto live camera views to show homes for sale, restaurants, or historical sites. American football broadcasts use AR to show the invisible...

Switching to the Mac: The Missing Manual, Snow Leopard Edition
Switching to the Mac: The Missing Manual, Snow Leopard Edition
What’s going on with the Mac these days?

Apple was the only computer company whose sales actually increased during the recession. The Mac’s market share has tripled since 2005. And Mac how-to book sales are up about 35 percent over two years ago (woo-hoo!).

And then there’s the most significant statistic of
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