Learn IT - Books tags ads

HTML5 Advertising

Apress, 2012

Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can...

Prototyping Augmented Reality

Sybex, 2011

Learn to create augmented reality apps using Processing open-source programming language

Augmented reality (AR) is used all over, and you may not even realize it. Smartphones overlay data onto live camera views to show homes for sale, restaurants, or historical sites. American football broadcasts use AR to show the invisible...

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Crown, 2011

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.

Marketing visionary Martin Lindstrom has been on the...

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why

Allen & Unwin, 2009

Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as...

Lead Generation For Dummies (For Dummies (Business & Personal Finance))

For Dummies, 2014

Learn how to get your message heard above the online noise

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound...

Frommer's New Orleans 2011 (Frommer's Complete Guides)

Frommers, 2011

New Orleans should come with a warning label. No, no, not about hurricanes. Forget that. That’s like solely identifying San Francisco and Los Angeles with earthquakes. No, this is about the city itself. See, there’s this group of residents whom locals call the “never lefts.” They are the people who...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

South-Western College, 2006

The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...

501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

McGraw-Hill, 2010

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media...

Social eCommerce: Increasing Sales and Extending Brand Reach

O'Reilly, 2014

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time...

Advertisers at Work

Apress, 2012

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

—Mark Tungate, author of Adland: A Global History of...

Learn Corona SDK Game Development

Apress, 2013

Corona SDK is one of the most popular app and game mobile development platforms in the world, and Learn Corona SDK Game Development walks you through creating a full-featured Corona game from scratch to the App Store.

You'll learn Lua basics (the foundation of Corona), how to add and manipulate graphics, and how to use...

We The Media

O'Reilly, 2004

Grassroots journalists are dismantling Big Media's monopoly on the news, transforming it from a lecture to a conversation. Not content to accept the news as reported, these readers-turned-reporters are publishing in real time to a worldwide audience via the Internet. The impact of their work is just beginning to be felt by...

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Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS!

Bigger, Badder, Better!
ATTACK OF THE KILLER MARKETING TACTICS!