 Designing for Behavior Change: Applying Psychology and Behavioral Economics
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve... |  | CIOs at Work
In CIOs at Work, noted author Ed Yourdon interviews many of the world's most influential chief information officers. You will gain insights from the first CIO of the USA, take a peek into the future with the CIO at Google, learn the unique role IT plays in testing Microsoft applications, and much more.
... | | Mass Customization: Opportunities, Methods, and Challenges for Manufacturers
Mass Customization examines the business opportunities, considerations, and challenges manufacturers in various industries must weigh before committing to the significant investment in machinery and software needed to go to mass customization. For manufacturers who decide that it’s time to take the plunge, the author describes... |
