Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by...

Introduced 160 years ago as an attempt to generalize complex numbers to higher dimensions, quaternions are now recognized as one of the most important concepts in modern computer graphics. They offer a powerful way to represent rotations and compared to rotation matrices they use less memory, compose faster, and are naturally suited for...

"Follow trends and make money, or don't follow trends and don't make money. Robert Robbins wants investors to follow trends. His effort is to be saluted." —Michael W. Covel, bestselling author of Trend Following, The Complete Turtle Trader, and Trend Commandments

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Thermosetting plastics are a distinct category of plastics whose high performance, durability and reliability at high temperatures makes them suitable for specialty applications ranging from automotive and aerospace through to electronic packaging and consumer products (your melamine kitchen worktop is a thermoset resin!). Recent developments...

This book provides an overview of the rapidly growing and developing field of nanotechnology, focusing on key essentials and structured around a robust anatomy of the subject. The newcomer to nanotechnology, who may well have a strong background in one of the traditional disciplines such as physics, mechanical or electrical engineering,...

Pathology and Genetics of Head and Neck Tumours is the latest volume in the new WHO series, on histological and genetic typing of human tumours. This authoritative, concise reference book, provides an international standard for pathologists and oncologists and will serve as an indispensable, guide for use in the design of studies...

This book provides an authoritative guide to the histological and genetic typing of human tumors of the skin. This volume covers keratinocytic, melanocytic, appendageal, haematopoietic, soft tissue and neural tumors, as well as inherited tumor syndromes. Each tumor is introduced with a concise definition and discussion of nomenclature,...