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 Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd EditionThis new edition features four new chapters coverings topics such as how to select print media for your ads, how to create ads in the comfort of your own home, and how to advertise via the broadcast Fax and the internet. The book offers practical, field-tested techniques and insights into every major form of advertising such as newspaper ads,... | | Oracle Essentials: Oracle Database 11gOracle is an enormous system, with myriad technologies, options, and releases. Most users-even experienced developers and database administrators-find it difficult to get a handle on the full scope of the Oracle database. And, as each new Oracle version is released, users find themselves under increasing pressure to learn about a whole range of new... | | Electronic Enterprise: Strategy and ArchitectureThe evolution from network-centric commerce (EDI) to e-commerce and e-business up to e-enterprise and virtual enterprise is traced and explained in this discussion of the transformation of a business enterprise from an industrial into an information model. Addressed are the strategy and architecture of an e-enterprise, emphasizing the integration... |
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The New School of Information Security“It is about time that a book like The New School came along. The age of security as pure technology is long past, and modern practitioners need to understand the social and cognitive aspects of security if they are to be successful. Shostack and Stewart teach readers exactly what they need to know--I just wish I could... | | | | |
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Encyclopedia of Junk Food and Fast FoodEating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly... | | Modern Operating Systems (3rd Edition) (GOAL Series)A presentation of the basics of both distributed and single-processor computer systems, this book reflects real-world experience that provides practical, hands- on information in constructing and understanding modern operating systems. This book discusses the key principles of both kinds of systems — including MS- DOS, UNIX, Amoeba, and... | | Models of Computation: Exploring the Power of ComputingYour book fills the gap which all of us felt existed too long. Congratulations on this excellent contribution to our field."
--Jan van Leeuwen, Utrecht University
"This is an impressive book. The subject has been thoroughly researched and carefully presented. All the machine models central to the modern theory of... |
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