How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.

Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of...

This series of books provides coverage of all of the major analytical techniques and their application in the most important areas of physical, life and materials science. Each text is presented in an open learning/distance learning style, in which the learning objectives are clearly identified. The reader's understanding of the material is...

Can machine learning techniques solve our computer security problems and finally put an end to the cat-and-mouse game between attackers and defenders? Or is this hope merely hype? Now you can dive into the science and answer this question for yourself. With this practical guide, you’ll explore ways to apply machine learning to security...

Beijing Day by Day is the perfect answer for travelers who want to know the best places to visit and the best way to see the city. This attractively priced, four-color guide offers dozens of itineraries that...

Why is astronomy considered a science while astrology is considered only a pseudoscience? In other words, how can we prove that a theory faithfully describes reality, and that this theory can then be used to predict unknown facts? Karl Popper, the well-known philosopher, studied these problems and summarized his conclusions in one...

I can tell you how much I enjoy being a geek. I can tell you how fascinated I was with the punch-cards my dad showed me back in 1985. I can tell you how I got my first computer when I was seven. And I can tell you that I’ve loved programming since 1989. I can tell you a great many things about all that, but I’m not sure how...

Using easy-to-follow instructions and...