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The Customer Trap: How to Avoid the Biggest Mistake in Business
The Customer Trap: How to Avoid the Biggest Mistake in Business

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through organizations with pervasive market reach. Far too many business leaders fail to realize - until it is too late - that the relentless pursuit of volume at all cost is not the key to long-term profits and...

Ethics of Big Data: Balancing Risk and Innovation
Ethics of Big Data: Balancing Risk and Innovation

What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide...

Mac OS X Pocket Reference: A User's Guide to Mac OS X
Mac OS X Pocket Reference: A User's Guide to Mac OS X

Apple's new operating system, Mac OS X, is reaching a critical mass. Its sleek Aqua interface, combined with a powerful BSD Unix core, bring usability and stability to a new level. As companies start to migrate to Mac OS X from earlier versions of the Mac OS and from other flavors of Unix, IT managers are looking for a quick...

Being Geek: The Software Developer's Career Handbook
Being Geek: The Software Developer's Career Handbook

As a software engineer, you recognize at some point that there's much more to your career than dealing with code. Is it time to become a manager? Tell your boss he’s a jerk? Join that startup? Author Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Netscape, and Symantec in...

The New How [Paperback]: Creating Business Solutions Through Collaborative Strategy
The New How [Paperback]: Creating Business Solutions Through Collaborative Strategy

What people are saying about The New How
 

"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."
--Seth Godin, author of Linchpin

"The New How is informative and...

Sencha Touch Mobile JavaScript Framework
Sencha Touch Mobile JavaScript Framework
Since its initial launch, Sencha Touch has quickly become the gold standard for developing rich mobile web applications with HTML5. Sencha Touch is the first HTML5 mobile JavaScript framework that allows you to develop mobile web applications that look and feel like native applications on both iPhone and Android touchscreen...
MacBook Air Portable Genius (Bible)
MacBook Air Portable Genius (Bible)

You'll fly through your work with these MacBook Air tips and tricks

Packed with tips and techniques on everything from how to get started with the MacBook Air notebook to getting the most out of all its latest features and accessories, this fun, hip, and portable guide has just what you need to take flight. Veteran...

Aperture 3 Portable Genius
Aperture 3 Portable Genius

Get the latest tips, facts, and secrets that help you make the most of Aperture 3

Aperture offers a full range of tools to help serious photographers organize and manipulate images and manage workflow. This little guide is packed with hip tips, secrets, and shortcuts that help you get even more functionality from the...

The Audio Programming Book
The Audio Programming Book

This comprehensive handbook of mathematical and programming techniques for audio signal processing will be an essential reference for all computer musicians, computer scientists, engineers, and anyone interested in audio. Designed to be used by readers with varying levels of programming expertise, it not only provides the foundations for...

TextMate How-To
TextMate How-To
TextMate is a highly extensible Mac OS X GUI text editor that has gained quite a bit of developer notoriety through the years. Created in 2004 by Allan Odgaard, TextMate 1 started out as a simple editor. By 2006, when TextMate 1.5 was released, it won the Apple Design Award for Best Developer Tool, and has gained a vast community...
Final Cut Pro X Cookbook
Final Cut Pro X Cookbook
As technology becomes more and more accessible and easier to use, we are expected to do more in less time than ever before. Video editors are now expected to be able to not only edit, but create motion graphics, fix sound issues, enhance image quality and color, and more. And many workers in the PR and marketing world are finding...
Objective-C Programming For Dummies
Objective-C Programming For Dummies

A step-by-step guide to understanding object-oriented programming with Objective-C

As the primary programming language for iPhone, iPad, and Mac OS X applications, Objective-C is a reflective, object-oriented language that all programmers must know before creating apps. Assuming no prior programming language experience, this...

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