Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

Who couldn't use a little extra help these days? Answers, information, reminders, and all sorts of additional help are only a verbal query away with Siri, the artificial intelligence personal assistant. Siri made her debut with the iPhone 4 and...

Information security is a rapidly evolving field. As businesses and consumers become increasingly dependent on complex multinational information systems, it is more imperative than ever to protect the confidentiality and integrity of data....

The accounting department is a cost center. It does not directly generate revenues, but, rather, provides a fi xed set of services to the rest of the company, and is asked to do so at the lowest possible cost. Consequently, the accounting staff is called on to process transactions, write reports, create new processes, or investigate old...

In Hacker’s Delight, Second Edition, Hank Warren once again compiles an irresistible collection of programming hacks: timesaving techniques, algorithms, and tricks that help programmers build more elegant and efficient software, while also gaining deeper insights into their craft. Warren’s hacks...

This book provides a comprehensive, up-to-date look at problem solving research and practice over the last fifteen years. The first chapter describes differences in types of problems, individual differences among problem-solvers, as well as the domain and context within which a problem is being solved. Part one describes six kinds...

As highways, crossing points, and urban streets become increasingly jammed with traffic, more and more roadway authorities are turning to electronic tolling and pricing to manage traffic and road usage. This authoritative book offers professionals expert guidance in planning, procuring, and operating electronic tolling and road-user charging...

Building electronics into clothing is a major new concept that opens up a whole array of multi-functional, wearable electro-textiles for sensing/monitoring body functions, delivering communication facilities, data transfer, individual environment control, and so on. Fashion articles will carry key pads for mobile phones and connections for...