PRINCIPLES OF MICROECONOMICS continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new...
Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...
Tracker. The very word evokes images of buckskin-clad braves crouching over the ground, carefully studying the signs before them—a part of history. But the modern world has not put behind it the need for the earthy business of tracking. Such skills are still...
The detailed and comprehensive observations presented in this book on acquired cystic disease of the kidney and renal cell carcinoma in dialysis patients are drawn from the author’s decades of experience. Beginning with the first clinical case in 1978 and including subsequent follow-up studies and questionnaires, the volume is an...
A fully illustrated reference book giving an easy-to-understand introduction to compliant mechanisms
A broad compilation of compliant mechanisms to give inspiration and guidance to those interested in using compliant mechanisms in their designs, the Handbook of Compliant Mechanisms includes graphics and descriptions of many...
Healthcare IT is the growth industry right now, and the need for guidance in regard to privacy and security is huge. Why? With new federal incentives and penalties tied to the HITECH Act, HIPAA, and the implementation of Electronic Health Record (EHR) systems, medical practices and healthcare systems are implementing new software at breakneck...
This book is designed as an easily readable manual that will be of great practical value for radiology and otolaryngology residents during their clinical rotations. Key facts on head and neck imaging are presented in short chapters written in an easily readable style. Line drawings are used to illustrate key concepts, and tables, checklists,...
A number of imaging techniques, many of them complementary, are used in the investigation and treatment of disorders of the stomach and duodenum. Optimal patient treatment requires a thorough knowledge of the application of these techniques, as well as a sound understanding of pathology of the stomach and its presenting symptomatology. This...
So you have your brand new Mac, or perhaps you've upgraded to Lion on an existing desktop or laptop. Now what? OS X Lion Made Simple will guide you through all of the new features of Lion, as well as provide a thorough tour of the features and applications that are OS X standards. You'll discover how to make the most of...
Learning robotics by yourself isnt easy, but it helps when the encouragement comes from an expert whos spent years in the field. Not only does author David Cook assist you in understanding the component parts of robot development, but he also presents valuable techniques that prepare you to make new discoveries on your...
In today’s market, where rival web services compete for attention, a well-designed REST API is a must-have feature. This concise book presents a set of API design rules, drawn primarily from best practices that stick close to the Web’s REST architectural style. Along with rules for URI design and HTTP use, you’ll...
Pro Agile .NET Development with SCRUM guides you through a real-world ASP.NET project and shows how agile methodology is put into practice.
There is plenty of literature on the theory behind agile methodologies, but no book on the market takes the concepts of agile practices and applies these in a practical...
