An introductory-level text for students who are not majoring in computer science as well as for computer science majors with no prior programming experience, Simply Scheme teaches computer science from a functional/symbolic point of view. It provides a solid platform from which students can go on to study the seminal work Structure and...

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

The first all-in-one reference for the beet-sugar industry

Beet-Sugar Handbook is a practical and concise reference for technologists, chemists, farmers, and research personnel involved with the beet-sugar industry. It covers:
* Basics of beet-sugar technology
* Sugarbeet farming
* Sugarbeet...

I am a self-taught programmer. After a year of self-study, I learned to program well enough to land a job as a software engineer II at eBay. Once I got there, I realized I was severely under-prepared. I was overwhelmed by the amount of things I needed to know but hadn't learned yet. My journey learning to program, and my experience at my...

This book is not an introductory treatise on SQL Server, although it does include one introductory chapter (Chapter 2). In Chapter 1, I discuss the history of the product (which I lived), from SQL Server's inception and partnership with Sybase to its current success. But beyond these early chapters, the book is very detailed and written...