Learn IT - Books tags b2b

Strategies That Win Sales : Best Practices of the World's Leading Organizations

Kaplan Business, 2005

Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17...

Quartz Job Scheduling Framework: Building Open Source Enterprise Applications

Prentice Hall, 2006

Integrate Powerful Scheduling Capabilities into Any Java Application or Environment

If your Java applications depend on tasks that must be performed at specific times or if your systems have recurring maintenance jobs that could be automated,...

Getting Started with BizTalk Services

Packt Publishing, 2014

It all started about a year ago and BizTalk Services was soon to go for preview in a few months. We were all excited to break new ground in the era of cloud middleware. We must tell you one of the benefits of being in the product group (or being an MVP) is that you get early access to bits long before they hit the market. Working on those...

Fundamentals and Practice of Marketing (Chartered Institute of Marketing)

Routledge, 2002

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field...

Essential XML: Beyond MarkUp (The DevelopMentor Series)

Addison Wesley, 2000

The Extensible Markup Language (XML) has been anointed as the universal duct tape for all software integration problems despite XML's relatively humble origins in the world of document management systems. Essential XML presents a software engineering-focused view of XML and investigates how XML can be used as a...

B2B Integration: A Practical Guide to Collaborative E-Commerce

World Scientific Publishing, 2002

...this guide reveals the key elements of successful B2B integration and collaborative e-commercie by highlighting business needs, technologies and development strategies

Comprehensive guide reveals the key elements of successful B2B integration and collaborative e-commerce, by highlighting business needs, technologies,...

Co-Creation of High-Tech Products in the B2B Domain (Markt- und Unternehmensentwicklung Markets and Organisations)

Springer, 2019

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The...

LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn (Que Biz-Tech)

Que, 2012

Increase Your LinkedIn Leads, Sales, and Profits: Attract Higher-Quality Leads, Market More Effectively, Boost Your Sales
This book delivers a complete system for profiting from LinkedIn. Top social media marketer Brian Carter shows you how to use LinkedIn to supercharge your existing business-to-business marketing,...

The Product Manager's Desk Reference

McGraw-Hill, 2008

THE 2nd EDITION of THE PMDR is NOW AVAILABLE: Go to: bit.ly/PMDR2
If you loved the first edition of The Product Manager's Desk Reference - You'll want to get a copy of the 2nd edition. The Product Manager's Desk Reference 2nd Edition greatly expands on the body of knowledge, with new tools,...

Prioritizing Web Usability (VOICES)

New Riders Publishing, 2006

In 2000, Jakob Nielsen, the world's leading expert on Web usability, published a book that changed how people think about the WebDesigning Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his...

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

John Wiley & Sons, 2011

The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots...

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