Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

According to a report published by the Alfred P. Sloan Foundation in 2008, nearly one in five college students experienced some sort of Web-based instruction. That’s a lot of students learning online! And, considering that college is no longer limited to advantaged 18- to 22-year-olds, that means a lot of those online students may be...

For those who dream about the great foods you will eat as you travel around the world, Tom Kime documents his personal voyage of culinary discovery in this continent-by-continent cookbook that shows you how to prepare at home the food, the traditions and techniques of true locals. AUTHOR BIO: Tom Kime has worked with Jaimie Oliver, at the...

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

Structured and unstructured data is constantly growing, data retention requirements and user access requirements are continuously changing, and the demand for the readiness and availability of business systems and data becomes even higher. The use of content management systems is vital and necessary; it is what makes an organization's success...

Performance is a hugely important area of web development. If your site runs slowly, users are going to leave, and the problem only grows as your site gets more popular. Pro JavaScript Performance gives you the tools you need to keep your sites smooth and responsive no matter how many users you have.

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With increasingly low-cost and power-efficient RF electronics demanded by today's wireless communication systems, it is essential to keep up to speed with new developments. This book presents key advances in the field that you need to know about and emerging patterns in large-signal measurement techniques, modeling and nonlinear circuit...

There are a lot of SharePoint books out there, and you might be wondering, why another? We know that different people buy books for different reasons. In this book, we cater to the busiest of professionals. We respect your time and understand that many of you don’t have time to read an 800-page tome. You need quick answers to real...