You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your...

Thanks to Web logs, or...

HL7 for BizTalk provides a detailed guide to the planning and delivery of a HL7-compliant system using the dedicated Microsoft BizTalk for HL7 Accelerator. The HL7 Primary Standard, its various versions, and the use of the HL7 Accelerator for BizTalk are broken out and fully explained. HL7 for BizTalk provides clear guidance...

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get...

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer...

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and...

SQL injection represents...

Organizing is such a common activity that we often do it without thinking much about it. In our daily lives we organize physical things--books on shelves, cutlery in kitchen drawers--and digital things--Web pages, MP3 files, scientific datasets. Millions of people create and browse Web sites, blog, tag, tweet, and upload and download content...

Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that...

Managing Projects in the Real World provides clear and actionable advice to project managers for recognizing, anticipating, and overcoming challenges associated with the human component of leading others. The mechanics of project management are rational and straightforward to learn. The art of project management is irrational and...

Pro Freeware and Open Source Solutions for Business is a practical guide for the small business owner seeking viable alternative to expensive commercial software packages and subscriptions. This comprehensive look at the powerful alternatives to expensive proprietary software provides an illustrated overview of no-cost software...

• Develop a fully functional Doctrine-backed...