The choice is yours . . . you can spend thousands of dollars on commercial enterprise platforms or you can take advantage of free, fast, and reliable open source alternatives. To make your decision even easier, this innovative book provides you...

Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer...

Redundant employees. Storerooms full of extra stock "in case we need it." Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in "more of the same, plus...

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are...

• Quickly gain simple-to-use building blocks to power up your SoapUI toolkit
• Use Groovy scripting and open source technologies to add the SoapUI functionality you need to successfully...

Content Rules...