Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

In the Autumn of 1983, in the face of the phenomenal growth of home computer sales in the U.K., the national British newspaper The Guardian decided to produce, each week, a 'Computer Page'. Noone was quite sure exactly what should go into the page on a regular basis, but it was thought that a fortnightly column on computer mathematics...

The first all-in-one reference for the beet-sugar industry

Beet-Sugar Handbook is a practical and concise reference for technologists, chemists, farmers, and research personnel involved with the beet-sugar industry. It covers:
* Basics of beet-sugar technology
* Sugarbeet farming
* Sugarbeet...

When I moved to Los Angeles from the East Coast, I was thrilled to have the opportunity to work in the entertainment industry. As I was studying and building my fitness business, my day job was as an assistant account executive at a Beverly Hills public relations firm. I spent lots of time with up-and-comers as well as with the most...

"Although the chapter titles and subtitles are jokey, the content is solidly descriptive...a very useful one-volume reference book." (Ancestors,...

London is both traditional and trend-setting — the home of ceremonious pomp and pageantry and the "anything goes" aura of Soho. You can hang around the Tower of London or seek out the happening spots. Dine on fish and chips, try modern British cuisine, or take advantage of great ethnic restaurants, including Indian, French,...

Chronicling the emergence of an international society in the 1920s, Daniel Gorman describes how the shock of the First World War gave rise to a broad array of overlapping initiatives in international cooperation. Though national rivalries continued to plague world politics, ordinary citizens and state officials found common causes in...

We are currently experiencing a fundamental shift in the way in which we approach the characterization of cancer. Never before has the make up of cancer tissues and individual cells been so exhaustively researched and char- terized. We are now capable of producing molecular “fingerprints” that ch- acterize the expression of all...