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 Marketing Strategy
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and... |  |  Management (with InfoTrac Printed Access Card)
Discover true innovation in management today - within the pages and throughout the technology-driven package accompanying the latest edition of this market-leading text. Respected author Richard Daft helps you build better managers for today and tomorrow with the latest managerial theories based on established research, engaging contemporary... |  |  Cost Management: Accounting and Control, 6th Edition
Over the past twenty years, changes in the business environment have profoundly
affected cost accounting and cost management. A few examples of these changes
are an increased emphasis on providing value to customers, total quality management,
time as a competitive element, advances in information and manufacturing technology,... |
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 Pediatric Allergy, Asthma and Immunology
Pediatric Allergy,Asthma and Immunology is a new discipline
that finds its foundation in this book, whose
roots linke me to Elena and Luisa Businco,with whom I
founded the first Italian Pediatric Allergy Division some
30years ago, now called the Pediatric Allergy and Immunology
Division. There I discovered this world,... |  |  Software Projects Secrets: Why Projects Fail
Your boss has asked you to oversee the development of a new billing system,
and you’ve brought together a capable project manager and a group of handpicked
developers. They’ve chosen state-of-the-art technologies and tools to
build the system. The business analyst has talked at length with the accounting
manager,... |  |  |
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