This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course...

This book presents the basics of search engines and their components. It introduces, for the first time, the concept of Cellular Automata in Web technology and discusses the prerequisites of Cellular Automata. In today’s world, searching data from the World Wide Web is a common phenomenon for virtually everyone. It is also a...

...

The Handbook of Communication Skills is recognised as one of the core texts in the field of communication, offering a state-of-the-art overview of this rapidly evolving field of study. This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense...

The book presents a broad overview of emerging smart grid technologies and communication systems, offering a helpful guide for future research in the field of electrical engineering and communication engineering. It explores recent advances in several computing technologies and their performance evaluation, and addresses a wide range...

A Wall Street Journal writer’s conversation-changing look at how reading aloud makes adults and children smarter, happier, healthier, more successful and more closely attached, even as technology pulls in the other direction.

A miraculous alchemy occurs when one person reads to another, transforming...