The renowned communications theorist Robert Gallager brings his lucid writing style to the study of the fundamental system aspects of digital communication for a one-semester course for graduate students. With the clarity and insight that have characterized his teaching and earlier textbooks, he develops a simple framework and then combines...

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

Most of the material in this volume is new. The first three chapters deal with three important fiber-optic components--fiber-based gratings, couplers, and interferometers--that serve as the building blocks of lightwave technology. In view of the enormous impact of rare-earth-doped fibers, amplifiers and lasers made by using such fibers are...

“Provides the tools managers need to take ‘average’ employees and create a culture of accountable, fully engaged people. Managers will learn to recognize their leadership style and understand how they, too, can become Hundred...

“Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways…But how to exploit this new connectivity? Read on.”
—From the Foreword by Don Tapscott, bestselling author of Grown Up...

Specific operational requirements drive early network architectural and design decisions for 4G networks. 4G: Deployment Strategies and Operational Implications evaluates the specific design and deployment options and strategies for LTE network business development. LTE is a...

​Optimization has long been a source of both inspiration and applications for geometers, and conversely, discrete and convex geometry have provided the foundations for many optimization techniques, leading to a rich interplay between these subjects. The purpose of the Workshop on Discrete Geometry, the Conference on Discrete Geometry and...

The industry shift that is currently happening toward ‘the cloud’ is not just...