When the first edition of this book was published, the idea of combining a text on digital design with one on VHDL seemed novel. At about the same time, several other books with similar themes were published. This book has now been adopted by several universities as a core text. Moreover, the first edition has now been translated into...

Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing...

The use of modular and parallel programming languages, and the development of distributed architectures is having a profound influence on computer programming and systems design; hardware and performance can now conspire to produce much higher operating speeds than could previously be achieved through sequential processing. Executing...

Grid Computing was a vision of using and sharing computers and data in the early 1990s. The integration, coordination, and sharing of computer resources which are geographically disperse among different physical domains and organizations became an every day reality. This emerging infrastructure aims to provide a mechanism for sharing...

The origin of queueing theory and its application traces back to Erlang’s historical work for telephony networks as recently celebrated by the Erlang Centennial, 100 Years of Queueing, Copenhagen, recalling his first paper in 1909. Ever since, the simplicity and fundamental flavour of Erlang’s famous expressions, such as his...

The phenomenal success of the iPhone and the iPod touch has ushered in a “gold rush” for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot...

We know the process by which children become social, moral, and creative beings, but when—and how—do they become mathematical beings? This thought-provoking volume follows ten children (ages seven through eighteen) in schools in New Zealand, England, Australia, Sweden, and an international school in Switzerland as they...

Smart insight and best practices for achieving sales excellence in any market

The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair...

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It is commonly accepted today that optical fiber communications have revolutionized telecommunications. Indeed, dramatic changes have been induced in the way we interact with our relatives, friends, and colleagues: we retrieve information, we entertain and educate ourselves, we buy and sell, we organize our activities, and so on, in a long...

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative,...