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 |  |  |  |  International Marketing
Thank you for reading our book! Practicing international marketing and writing
a text on the subject have much in common. The focus is on delighting the
customer; it is a lot of work; the competition is tough; and it’s fun to succeed.
It is therefore with great pleasure that we present the eighth edition of International... |
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 Accounting: Concepts and Applications
No matter what your career plans or future goals, ACCOUNTING: CONCEPTS AND APPLICATIONS, 10e helps you develop a solid understanding of accounting and its importance in business today that will put you well ahead of the competition. Organized around business activities, the text balances an introduction to accounting procedures with an... |  |  Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category.
Today, many services markets are extremely dynamic, for several reasons.
The banking and airlines industries are heavily affected by the movement
towards globalisation, for example. A second group of service industries are
being liberalised,... |  |  The Connected Company
The future of work is already here.
Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised,... |
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