This book has its origins in our shared interest in sensory marketing.
It began in June 2006 with an idea for a research project at the Baltic
Business School (BBS) at Kalmar University, Sweden. It was obvious
to us that most marketers had long overlooked the signifi cance of the
human senses in...
Radio Design in Nanometer Technologies addresses current trends and future directions in radio design for wireless applications. As radio transceivers constitute the major bottleneck in a wireless chipset in terms of power consumption and die size, the radio must be designed in the context of the entire system, end to end....
This text provides an introduction to the mathematical modeling and subsequent optimization of vehicle propulsion systems and their supervisory control algorithms.
Automobiles are responsible for a substantial part of the world's consumption of primary energy, mostly fossil liquid hydrocarbons and the reduction of the fuel...
The book provides a snapshot of a hot topic – the systemic nature of innovation and its relevance to design – with a trifold perspective: the academic level – the literature on innovation studies and design is often neglected and a clear connection between the two topics taken for granted; the research level –...
In this practical guide, electronics guru Simon Monk takes you under the hood of Arduino and reveals professional programming secrets. Featuring coverage of the Arduino Uno, Leonardo, and Due boards, Programming Arduino Next Steps: Going Further with Sketches shows you how to use...
This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt's economy, and how this has affected everyday life of...
This book introduces the concept of smart city as the potential solution to the challenges created by urbanization. The Internet of Things (IoT) offers novel features with minimum human intervention in smart cities. This book describes different components of Internet of Things (IoT) for smart cities including sensor technologies,...
The title of this book implies that it is about things—gadgets and necessities within the twentieth-century home. In a way it is, but we hope that it is a little more than that. It is about people and their ideas, about their relationships with things and the value they placed upon them. It is also about people as the...
This book brings together nine original chapters to examine genre agency in East Asian cinema within the transnational context. It addresses several urgent and pertinent issues such as the distribution and exhibition practices of East Asian genre films, intra-regional creative flow of screen culture, and genre’s creative response to...
"This book will not only demonstrate how developers can utilize Amazon Web services to create cool mashups but will also help them convert it to money-making mashups - 'cashups.'" —Jinesh Varia, Amazon Web Services Developer Relations Team
Amazon.com is advancing the boundaries of the Internet through their powerful...
As one of the few rising stars of the semiconductor industry, WLAN design is engaging more and more engineers and companies. Essential to the overall system design, is the radio design. In Wireless LAN Radios Arya Behzad covers the necessary theory while emphasizing the practical aspects of this promising technology. This book introduces...
