Learn IT - Books tags context

Experience the Message: How Experiential Marketing Is Changing the Brand World

Basic Books, 2006

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...

Engineering Design, Planning, and Management

Academic Press, 2013

Engineering Design, Planning and Management covers engineering design methodology with an interdisciplinary approach, concise discussions, and a visual format. The book covers the product design process in the context of both established companies and entrepreneurial start-ups. Readers will discover the usefulness of the design process...

Between Crown and Commerce: Marseille and the Early Modern Mediterranean (The Johns Hopkins University Studies in Historical and Political Science)

The Johns Hopkins University, 2011

Between Crown and Commerce examines the relationship between French royal statecraft, mercantilism, and civic republicanism in the context of the globalizing economy of the early modern Mediterranean world.

This is the story of how the French Crown and local institutions accommodated one another as they sought to forge...

Pro RESTful APIs: Design, Build and Integrate with REST, JSON, XML and JAX-RS

Apress, 2017

Discover the RESTful technologies, including REST, JSON, XML, JAX-RS web services, SOAP and more, for building today's microservices, big data applications, and web service applications. This book is based on a course the Oracle-based author is teaching for UC Santa Cruz Silicon Valley which covers architecture, design best...

Beginning Bazel: Building and Testing for Java, Go, and More

Apress, 2019

Discover Bazel, a new build and software test set of tools for today's programmers and developers. This book shows you how to speed up your builds and tests, and how to use Bazel in the context of your favorite programming language. You'll see that the languages and SDKs supported include Java, Android, iOS, and...

Foundations of Modern Physics

Cambridge University Press, 2021

In addition to his ground-breaking research, Nobel Laureate Steven Weinberg is known for a series of highly praised texts on various aspects of physics, combining exceptional physical insight with his gift for clear exposition. Describing the foundations of modern physics in their historical context and with some new derivations, Weinberg...

Privacy Protection and Computer Forensics, Second Edition

Artech House Publishers, 2004

This book deals with security from hostile computer forensics (mostly on
one’s computer, but also on one’s digital camera, fax machine, and related
computer-like electronics), as distinct from network forensics, which in this
context is snooping into users’ online activities. Computer forensics deals
with...

Transactions on Aspect-Oriented Software Development III (Lecture Notes in Computer Science)

Springer, 2007

The LNCS Journal "Transactions on Aspect-Oriented Software Developmen"t is devoted to all facets of aspect-oriented software development (AOSD) techniques in the context of all phases of the software life cycle, from requirements and design to implementation, maintenance and evolution. The focus of the journal is on approaches for...

Graphics Gems Iv/Book and Mac Version Disk (The Graphics Gems Series) (No.4)

Academic Press, 1994

We make images to communicate. The ultimate measure of the quality of our images is how well they communicate information and ideas from the creator’s mind to the perceiver’s mind. The efficiency of this communication, and the quality of our image, depends on both what we want to say and to whom we intend to say it. I believe that...

Learning Physics Modeling with PhysX

Packt Publishing, 2013

In this day and age, physics engines play a very critical role in the success of a sophisticated game. PhysX is a state-of-the-art cross-platform physics engine widely used by top game studios and developers. It contains all the physics-related components you will need and exploits the parallel-processing capability of modern GPUs as well as...

Wetlands and Water Framework Directive: Protection, Management and Climate Change (GeoPlanet: Earth and Planetary Sciences)

Springer, 2015

This book compares the lessons learned from a wetland-perspective approach to the changing climate and the requirements of the Water Framework Directive (WFD) with regard to environmental conservation. Examples from Germany and Poland are discussed due to the efficiency of their respective implementations of water conservation policies....

Trading the Fixed Income, Inflation and Credit Markets: A Relative Value Guide

John Wiley & Sons, 2011

Trading the Fixed Income, Inflation and Credit Markets is a comprehensive guide to the most popular strategies that are used in the wholesale financial markets, answering the question: what is the optimal way to express a view on expected market movements? This relatively unique approach to relative value highlights the pricing...

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