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Reporting Technical Information
Reporting Technical Information

The leading text in technical writing, Reporting Technical Information introduces students to all aspects of technical communication, including letters, proposals and progress reports, recommendation reports, research reports, instructions, and oral reports. Continuing the esteemed tradition of its predecessors, the tenth edition...

Introduction to Quantum Theory
Introduction to Quantum Theory
"The expertise of Paul shows in the easy transitions made between discussions of theory and experiment, particularly in subjects related to quantum optics."
M.C. Ogilvie, Choice Magazine

Providing a deeper understanding of the microscopic world through quantum theory, this supplementary text covers a wider
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Sound Sleep, Sound Mind: 7 Keys to Sleeping through the Night
Sound Sleep, Sound Mind: 7 Keys to Sleeping through the Night

Do you lie awake each night tossing and turning, trying to fall asleep or stay asleep? Are you tired of the quick-fix, over-the-counter, or prescription drug remedies that promise more than they deliver? If you're one of the millions who struggle with sleepless nights, you need to know that most people with insomnia or other...

GPRS Networks
GPRS Networks
GPRS is principally an overlay network for existing GSM networks which enables all the benefits of packet switched networks to be available to mobile devices. Due to the delay in 3G rollout, operators worldwide are increasingly implementing services based on GPRS, once seen by many as simply a stepping-stone between GSM and UMTS.  If you are...
Living Water: Viktor Schauberger and the Secrets of Natural Energy
Living Water: Viktor Schauberger and the Secrets of Natural Energy
Many people suggested that I write a book on Viktor Schauberger, the extraordinary natural scientist, inventor and philosopher. Already in the 1920s he forewarned us, in speeches and articles, of the environmental crisis in which we are now caught and from which we seem to have little hope of escaping. In his lifetime he met mostly resistance and...
PC Interfacing and Data Acquisition: Techniques for Measurement, Instrumentation and Control.
PC Interfacing and Data Acquisition: Techniques for Measurement, Instrumentation and Control.
Until fairly recently most scientific data-gathering systems and industrial control procedures were based on electromechanical devices such as chart recorders and analogue gauges. The capability to process and analyse data was rather limited (and in some cases error prone) unless one had access to a minicomputer or mainframe. Today, that situation...
Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps
Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

Gamification may be a new term, but the idea of using game-thinking and game mechanics to solve problems and engage audiences isn’t exactly new. The military has been using games and simulations for hundreds (if not thousands) of years, and the U.S. military has been a pioneer in the use of video games across branches. Three...

Experience the Message: How Experiential Marketing Is Changing the Brand World
Experience the Message: How Experiential Marketing Is Changing the Brand World
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...
The Success of Open Source
The Success of Open Source

Much of the innovative programming that powers the Internet, creates operating systems, and produces software is the result of "open source" code, that is, code that is freely distributed--as opposed to being kept secret--by those who write it. Leaving source code open has generated some of the most sophisticated developments in...

Green Computing with Emerging Memory: Low-Power Computation for Social Innovation
Green Computing with Emerging Memory: Low-Power Computation for Social Innovation

This book describes computing innovation, using non-volatile memory for a sustainable world. It appeals to both computing engineers and device engineers by describing a new means of lower power computing innovation, without sacrificing performance over conventional low-voltage operation. Readers will be introduced to methods of design and...

Cross-Modal Analysis of Speech, Gestures, Gaze and Facial Expressions: COST Action 2102 International Conference Prague, Czech Republic, October
Cross-Modal Analysis of Speech, Gestures, Gaze and Facial Expressions: COST Action 2102 International Conference Prague, Czech Republic, October

This volume brings together the peer-reviewed contributions of the participants at the COST 2102 International Conference on “Cross-Modal Analysis of Speech, Gestures, Gaze and Facial Expressions” held in Prague, Czech Republic, October 15–18, 2008. The conference was sponsored by COST (European Cooperation in the Field of...

Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition)

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

This book is about creating and sustaining superior performance in the
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