Business success comes neither easily nor quickly. What is needed is a practical guide to achieving peak performance recognising your starting point and telling you what is required to achieve your goals. The Complete CEO does exactly this by providing a comprehensive framework against which any business leader can assess their strengths and...

Why do so many scorecard projects fail? Why do managers treat information as a source of power to be protected, instead of an asset to be exploited? Clearly there has to be a better way of managing perfomance. After witnessing countless initiatives fail, Oracle thought leader and former Gartner analyst Frank Buytendijk challenges conventional...

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...

“Hypernumbers and Extrafunctions” presents a rigorous mathematical approach to operate with infinite values. First, concepts of real and complex numbers are expanded to include a new universe of numbers called hypernumbers which includes infinite quantities. This brief extends classical calculus based on real functions by...

Being reasonable about your business will only bury you deeper in the pack. If you...

If you thought negotiating deals and agreements is tough in today's business environment, then you should try doing so in prehistoric times! This book follows our two cavemen characters, Tork and Grunt, in their quest to ensure the survival of their tribe. Through the experiences of our two cavemen, you will learn everything you need to...

Is it advisable to go back from bedside to the bench? During the last decade, few topics encountered such a broad interest in bio- gy and medicine as angiogenesis. The amazing ability of the body to restore blood flow by induction of blood vessel growth as part of an adaptive process has alarmed physicians dealing with diseases in which...

Presents state-of-the-art regulatory cancer risk assessment models including a biologically based model for two-hit carcinogenesis and cell proliferation!

This book comprehensively reviews the various roles of genetic toxicology in human cancer risk assessment conducted by United States and worldwide regulatory...