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Sustainable Technology Development
Sustainable Technology Development

In the time it takes to read this sentence, about fifteen people will be added to the world's population.  Read the sentence again, and there will be thirty. Tomorrow, each of these people will be demanding greater prosperity. Production and consumption are increasing fast but will have to grow even faster in the future to keep up...

Disruptive Possibilities: How Big Data Changes Everything
Disruptive Possibilities: How Big Data Changes Everything

Big data has more disruptive potential than any information technology developed in the past 40 years. As author Jeffrey Needham points out in this revealing book, big data can provide unprecedented visibility into the operational efficiency of enterprises and agencies.

Disruptive Possibilities provides an...

Gastrointestinal Microbiology
Gastrointestinal Microbiology

This reference supplies a comprehensive and current overview of every aspect of gastrointestinal microbiota. Expertly written chapters cover conventional and molecular techniques for the study of differing microbial populations, as well as the analysis of microbial activity and interaction with host bodies. Illustrative and up-to-date, this...

Dry Eye and Ocular Surface Disorders
Dry Eye and Ocular Surface Disorders

In addition to communicating current methods for diagnosis and assessing the array of conventional and newfound therapeutic options for dry eye and ocular surface disorders, this edifying reference offers scientific background on normal ocular surface and tear film functioning; descriptions of the mechanisms involved in inflammation; and a...

Optimization in Medicine and Biology (Engineering and Management Innovation)
Optimization in Medicine and Biology (Engineering and Management Innovation)

Thanks to recent advancements, optimization is now recognized as a crucial component in research and decision-making across a number of fields. Through optimization, scientists have made tremendous advances in cancer treatment planning, disease control, and drug development, as well as in sequencing DNA, and identifying protein...

Biomarkers in Breast Cancer (Cancer Drug Discovery and Development)
Biomarkers in Breast Cancer (Cancer Drug Discovery and Development)

Expert laboratory and clinical researchers from around the world review how to design and evaluate studies of tumor markers and examine their use in breast cancer patients. The authors cover both the major advances in sophisticated molecular methods and the state-of-the-art in conventional prognostic and predictive indicators. Among the...

Molecular Diagnostics: For the Clinical Laboratorian
Molecular Diagnostics: For the Clinical Laboratorian

In 1994 I coedited a book, Molecular Pathology: Ap- efforts. It should be evident that molecular pathology and proaches to Diagnosing Human Disease in the Clinical diagnostics impact almost every conceivable subspecialty Laboratory, that coined the phrase "molecular pathology" in laboratory medicine and, particularly in the case of...

Natural Products: Drug Discovery and Therapeutic Medicine
Natural Products: Drug Discovery and Therapeutic Medicine

A fresh examination of the past successes of natural products as medicines and their new future from both conventional and new technologies. High-performance liquid chromatography profiling, combinatorial synthesis, genomics, proteomics, DNA shuffling, bioinformatics, and genetic manipulation all now make it possible to rapidly evaluate the...

Bioimaging in Neurodegeneration (Contemporary Neuroscience)
Bioimaging in Neurodegeneration (Contemporary Neuroscience)

Bioimaging is in the forefront of medicine for the diagnosis and helps to predict the progression of AD via mild cognitive treatment of neurodegenerative disease. Conventional magnetic impairment (MCI) studies. resonance imaging (MRI) uses interactive external magnetic fields Novel neuroimaging technologies, such as neuromolecular and...

Hypernumbers and Extrafunctions: Extending the Classical Calculus (SpringerBriefs in Mathematics)
Hypernumbers and Extrafunctions: Extending the Classical Calculus (SpringerBriefs in Mathematics)

“Hypernumbers and Extrafunctions” presents a rigorous mathematical approach to operate with infinite values. First, concepts of real and complex numbers are expanded to include a new universe of numbers called hypernumbers which includes infinite quantities. This brief extends classical calculus based on real functions by...

Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...

Performance Leadership: The Next Practices to Motivate Your People, Align Stakeholders, and Lead Your Industry (Business Books)
Performance Leadership: The Next Practices to Motivate Your People, Align Stakeholders, and Lead Your Industry (Business Books)

Why do so many scorecard projects fail? Why do managers treat information as a source of power to be protected, instead of an asset to be exploited? Clearly there has to be a better way of managing perfomance. After witnessing countless initiatives fail, Oracle thought leader and former Gartner analyst Frank Buytendijk challenges conventional...

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