The objectives of the second edition have been maintained and updated to 2005 in the current volume where users will find that one third of the references, now totaling more than 1300, are new to this edition. At the same time most of the in-depth Further Reading suggestions are new to this volume, and production data of some 30 tables...

Developers increasingly want to build rich applications that run in the...

Business leaders need bold strategies to stay relevant and win. In "Big Think Strategy", Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized 'small think' - the inertia, the narrow-mindedness,...

The accounting department is a cost center. It does not directly generate revenues, but, rather, provides a fi xed set of services to the rest of the company, and is asked to do so at the lowest possible cost. Consequently, the accounting staff is called on to process transactions, write reports, create new processes, or investigate old...

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially...