Public relations was among the first industries to harness the power of the Internet. As a medium for corporate communications, branding, product information, and more, the Web's value was readily apparent. But the Internet is a double-edged sword whose perils are every bit as important to...

"Every potential rainmaker and savvy competitor needs Melanie Billings-Yun's GRASP method for negotiation. You'll never have to search for leads again. I highly recommend this book."
—Jeffrey J. Fox, author, How to Be a Rainmaker, Rain, and How to Be a Fierce...

All the food you eat, whether it's an apple or a steak or a chocolate-coated cricket, has a story. Let's Eat uncovers the secret lives of our groceries, exploring alternative—and sometimes bizarre—farm technology and touring gardens up high on corporate rooftops and down low in military-style bunkers beneath city...

"It is seldom that I read a book about leadership and...

The IBM Style Guide distills IBM wisdom for developing superior content: information that is consistent, clear, concise, and easy to translate. The IBM Style Guide can help any organization improve and standardize content across authors, delivery mechanisms, and geographic locations.

This expert guide contains...

Then Lou Gerstner was...

In the midst of the most severe recession for 80 years there is little need to argue that organizations are beset by dilemmas and paradoxes. Confidence in prevailing business models and in the underlying assumptions underpinning business decisions over many decades has now been shaken. But it is not enough to rail against arrogance and greed....

This book provides you with the tools required to approach and manage projects. These effective skills will impact positively on the success of both the projects you are involved with and of your organization.

Key features
* A practical handbook for both career project managers and those involved intermittently with...

Executive teams are a key ingredient of today's business world--from the charismatic CEO who relies on the operational expertise of a COO, to family businesses which trust in personal bonds to achieve professional results. This study examines duo and trio executive teams in practice to shed light on the personalities, relationships, and...

All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder...

A landmark book that blazed light on one of the business world's dirtiest secrets, The Bully at Work exposed the destructive, silent epidemic of workplace bullying that devastates the lives, careers, and families of millions. In this completely updated new edition based on an updated survey of workplace issues, the authors explore...