Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing,...

“The central message of Stuart Hart’s book is that global business needs to be caring and be committed to preserving the globe’s ecological integrity. The ongoing economic slowdown brought about by rampant capitalism, the lessons from which this new edition of the book factors in, has only served to...

As the industry environment transforms from a completely regulated setting to a broader, deregulated marketplace, new market participants must understand planning and operations of power systems to effectively participate in markets.  This industry overview provides a description of utility operations and traditional planning, and then...

At the turn of this century, the American national debt stood at just under $6 trillion and the deficit at a "mere" $86 billion. Today, the national debt has topped $15 trillion, and the yearly deficit for 2012 is projected at a whopping $1.2 trillion. This new, second edition of Deficits: Why Should I Care?...

Undoubtedly, the rapid transformation of a band of four Northeast Asian economies (South Korea, Taiwan, Singapore and Hong Kong) since the mid-1960s has been unprecedented in economic history. Their experience has surpassed the earlier experience of Japan’s transformation into an industrial economy, and that of the former USSR. Although...

Can the euro area survive without a more centralized economic policy? What lessons can be drawn from Economic and Monetary Union about new modes of policy-making in the European Union? Have euro area members spoken with one voice on the international stage and what does this mean for the European Union's ambitions to be a global actor in...

For the recorded history of management, the world has managed value creation according to what can be seen, touched and proven. In today's knowledge-based economy, value creation is derived primarily from how well firms manage intangibles (knowledge, service, expectations, response time, innovation, change management, etc). The large...

Game development is in crisis—facing bloated budgets, impossible schedules, unmanageable complexity, and death march overtime. It’s no wonder so many development studios are struggling to survive. Fortunately,...