How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail...

Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know...

“This book is an excellent primer. As a proponent of the art-versus-science school of technical analysis, his primary focus is on the practical aspects of chart reading and how to translate the intelligence derived from charts into investment decisions. If you have ever wondered what technical analysis is, or how...

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically...

This comprehensive guide has been completely updated to provide the most modern, detailed, and in-depth coverage of Autodesk's leading building information modeling software. This packed new edition features clear discussions of core topics that are reinforced by...

Beginning Rails 3 is the practical starting point for anyone wanting to learn how to build dynamic web applications using the latest release of the Rails framework for Ruby. You'll learn how all of the components of Rails fit together and how you can leverage them to create sophisticated web applications with less code and more...

To harness the high-throughput potential of DNA microarray technology, it is crucial that the analysis stages of the process are decoupled from the requirements of operator assistance. Microarray Image Analysis: An Algorithmic Approach presents an automatic system for microarray image processing to make this...

A crucial step during the design and engineering of communication systems is the estimation of their performance and behavior; especially for mathematically complex or highly dynamic systems network simulation is particularly useful. This book focuses on tools, modeling principles and state-of-the art models for discrete-event based network...

This volume offers full coverage of the systematic framework for the stability and design of nonlinear fuzzy control systems. Building on the Takagi-Sugeno fuzzy model, authors Tanaka and Wang address a number of important issues in fuzzy control systems, including...

Descartes' The World offers the most comprehensive vision of the nature of the world since Aristotle, and is crucial for an understanding of his later writings, in particular the Meditations and Principles of Philosophy. Above all, it provides an insight into how Descartes conceived of natural philosophy before he started to reformulate...

Hailed for its ease of use, power, and sophistication, Revit is the industry-leading Building Information Modeling (BIM) software package. Introducing Revit Architecture provides a thorough overview of Revit's concepts,...

Oracle^® Solaris Cluster Essentials is a...