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The Complement System: Novel Roles in Health and Disease
The Complement System: Novel Roles in Health and Disease

As a phylogenetically old system complement is now regarded as a part of innate immunity. But it is much more than that. It bridges innate and adapted immunity, participates not only in host defense but also in many essential physiological processes, old and new diseases and adverse conditions. Indeed, complement became a term that almost...

Actionable Web Analytics: Using Data to Make Smart Business Decisions
Actionable Web Analytics: Using Data to Make Smart Business Decisions

Getting ROI from the Web Is Everyone's Job

Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the...

Big Questions in Ecology and Evolution (Oxford Biology)
Big Questions in Ecology and Evolution (Oxford Biology)
Why do we age? Why cooperate? Why do so many species engage in sex? Why do the tropics have so many species? When did humans start to affect world climate?

This book provides an introduction to a range of fundamental questions that have taxed evolutionary biologists and ecologists for decades. Some of the phenomena discussed are, on
...
Software Metrics: Best Practices for Successful IT Management
Software Metrics: Best Practices for Successful IT Management
This unique book gives the technical, subject background necessary to make Software Metrics work, and presents a full lifecycle for measurement program development and implementation.

More years ago than I care to remember, let us say twenty five to thirty, Software Metrics was a curiosity confined to a few university...

Ecology, Cognition and Landscape
Ecology, Cognition and Landscape
It is more and more evident that our living system is completely disturbed by human intrusion. Such intrusion affects the functioning of entire systems in ways we do not yet fully understand. We use paradigms such as the disturbance to cover large and deep gaps in our scientific knowledge.

Human ecology is an uncertain terrain for
...
Universe (Britannica Illustrated Science Library)
Universe (Britannica Illustrated Science Library)

There was a time when people believed that the stars were bonfires lit by other tribes in the sky, that the universe was a flat plate resting on the shell of a giant turtle, and that the Earth, according to the Greek astronomer Ptolemy, was at the center of the universe. From the most remote of times, people have been curious...

The Customer Rules
The Customer Rules
At a recent family gathering in my home, the grown-ups were trading stories about companies that provide good customer service and those that don't. Out of curiosity, I asked my then twelve-year-old granddaughter, Margot, what she thought were the most important rules for great service. Without a moment's hesitation, she...
TV FAQS: Uncommon Answers to Common Questions about TV
TV FAQS: Uncommon Answers to Common Questions about TV
Uncommon answers to common questions about TV
 
'Is TV dumbing us down?', 'what is a precinct drama?', 'why does all TV look the same?', 'has TV changed politics?', 'who regulates TV', 'is TV finished?' Viewers and students of TV have a healthy...
Software Specification Methods
Software Specification Methods
This book is an introduction to a set of software specification methods. Its targeted audience are readers who do not wish to read pages of definitions in order to understand the basics of a method. The same case study is used to introduce each method, following a rigorously uniform presentation format. Special care has been devoted to ensure that...
Hacking Windows XP (ExtremeTech)
Hacking Windows XP (ExtremeTech)
Check out the view from Steve Sinchak's Windows

Sure, Windows XP is already superior to its predecessors. But what if you could make it even better? Well, stop reading the cover and buy this book, because that’s exactly what it teaches you. This is the serious stuff–step-by-step hacks that beef up speed and security, customize...

Biology: The Dynamic Science
Biology: The Dynamic Science

Learn how to think and engage like a scientist! BIOLOGY: THE DYNAMIC SCIENCE, Second Edition, provides you with a deep understanding of the core concepts in Biology, building a strong foundation for additional study. In a fresh presentation, the authors explain complex ideas clearly and describe how biologists collect and interpret evidence...

A Mathematician Plays the Stock Market
A Mathematician Plays the Stock Market

From America's wittiest writer on mathematics, a lively and insightful book on the workings of stock markets and the basic irrationality of our dreams of wealth.

Can a renowned mathematician successfully outwit the stock market? Not when his biggest investment is WorldCom.

In A Mathematician Plays the Stock...

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