"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."
–Tommy Hilfiger, Designer
Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and...
Database Systems: The Complete Book is ideal for Database Systems and Database Design and Application courses offered at the junior, senior and graduate levels in Computer Science departments. A basic understanding of algebraic expressions and laws, logic, basic data structure, OOP concepts, and programming environments is implied....
The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in...
This book is for everyone involved in game development and for those who want to break into the industry. Calling someone a “game developer” covers a lot of territory. A developer might be an artist making 3D models; a producer handling external development; a level designer or composer; a programmer or writer. The...
Living the iLife may mean creating a slide show with your own digital photos, adding original music from your GarageBand, and posting it on the Web. Or blending purchased songs with clips from your digital camcorder to make a music video DVD. Or just keeping your iPod loaded with the latest iTunes. Find out how, now!
"Michael Scott's book could have been entitled: Why Programming Languages Work. It takes a fresh look at programming languages by bringing together ideas and techniques usually covered in disparate language design, compiler, computer architecture, and operating system courses. Its comprehensive and integrated presentation of language...
" The Adobe Acrobat 9 PDF Bible is the comprehensive guide to Acrobat for novices and power users alike. With its concise, easy-to-read format, this book will have you creating interactive XML forms, enabling streamlined document review processes, and publishing high-impact electronic documents in no time."
The hot new data analysis trends involve business intelligence and analytics. The technology that supports business intelligence and analytics better than anything else is today's multidimensional OLAP technology - and there is none better than Oracle Essbase! Although storing data in a cube and developing analytical applications leaves...
EVEN THE MOST SKILLED WEB DESIGNERS can find the complexities of creating a full-functioned Web site to be a daunting task. Here to help designers create sites that not only work, but work well and are easy to update and maintain is an easy-to-read guide to Web programming basics from best-selling author Charles Wyke-Smith. Just as architects...
Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a...
Learn to use the power of Pentaho for Business Intelligence reporting in a series of simple, logical stages. From installation in Windows or Linux right through to publishing your own Java web application, it's all here.
