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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."

–Tommy Hilfiger, Designer

Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and...

Database Systems: The Complete Book (2nd Edition)
Database Systems: The Complete Book (2nd Edition)

Database Systems: The Complete Book is ideal for Database Systems and Database Design and Application courses offered at the junior, senior and graduate levels in Computer Science departments. A basic understanding of algebraic expressions and laws, logic, basic data structure, OOP concepts, and programming environments is implied....

Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles
Designing for Small Screens: Mobile Phones, Smart Phones, PDAs, Pocket PCs, Navigation Systems, MP3 Players, Game Consoles

The design of interactive applications or presentations on small screens can be challenging for the designer. Not all design concepts that are valid on larger screens can be implemented on the small screen. A multitude of different devices with dissimilar technical specifications fall under the category of small- screen interfaces. Devices in...

Game Developer's Market Guide (Game Development)
Game Developer's Market Guide (Game Development)
This book is for everyone involved in game development and for those who
want to break into the industry.
Calling someone a “game developer” covers a lot of territory. A developer might be
an artist making 3D models; a producer handling external development; a level
designer or composer; a programmer or writer. The
...
iLife '04 All-in-One Desk Reference for Dummies
iLife '04 All-in-One Desk Reference for Dummies
Living the iLife may mean creating a slide show with your own digital photos, adding original music from your GarageBand, and posting it on the Web. Or blending purchased songs with clips from your digital camcorder to make a music video DVD. Or just keeping your iPod loaded with the latest iTunes. Find out how, now!

The Dummies...

Programming Language Pragmatics, Second Edition
Programming Language Pragmatics, Second Edition
"Michael Scott's book could have been entitled: Why Programming Languages Work. It takes a fresh look at programming languages by bringing together ideas and techniques usually covered in disparate language design, compiler, computer architecture, and operating system courses. Its comprehensive and integrated presentation of language...
Adobe Acrobat 9 PDF Bible
Adobe Acrobat 9 PDF Bible
" The Adobe Acrobat 9 PDF Bible is the comprehensive guide to Acrobat for novices and power users alike. With its concise, easy-to-read format, this book will have you creating interactive XML forms, enabling streamlined document review processes, and publishing high-impact electronic documents in no time."

— Rick...

Oracle Essbase 9 Implementation Guide
Oracle Essbase 9 Implementation Guide

The hot new data analysis trends involve business intelligence and analytics. The technology that supports business intelligence and analytics better than anything else is today's multidimensional OLAP technology - and there is none better than Oracle Essbase! Although storing data in a cube and developing analytical applications leaves...

Codin' for the Web: A Designer's Guide to Developing Dynamic Web Sites
Codin' for the Web: A Designer's Guide to Developing Dynamic Web Sites

EVEN THE MOST SKILLED WEB DESIGNERS can find the complexities of creating a full-functioned Web site to be a daunting task. Here to help designers create sites that not only work, but work well and are easy to update and maintain is an easy-to-read guide to Web programming basics from best-selling author Charles Wyke-Smith. Just as architects...

Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles
Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles

Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a...

Pentaho 5.0 Reporting by Example: Beginner's Guide
Pentaho 5.0 Reporting by Example: Beginner's Guide

Learn to use the power of Pentaho for Business Intelligence reporting in a series of simple, logical stages. From installation in Windows or Linux right through to publishing your own Java web application, it's all here.

Overview

  • Install and configure PRD in Linux and Windows
  • Create...
The HP Virtual Server Environment: Making the Adaptive Enterprise Vision a Reality in Your Datacenter
The HP Virtual Server Environment: Making the Adaptive Enterprise Vision a Reality in Your Datacenter
Use HP virtualization to maximize IT service quality, agility, and value
  • Includes coverage of HP's new Integrity Virtual Machines, Global Workload Manager, Virtualization Manager, and Capacity Advisor

  • Plan, implement, and manage virtualization to drive maximum business...

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