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BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

RFID for the Optimization of Business Processes
RFID for the Optimization of Business Processes
Prof. Elgar Fleisch, ETH Zürich and University of St. Gallen:

"A comprehensive, clear and practical introduction for RFID designers."

Prof. Rolf Jansen, Faculty of Logistics, Dortmund University:

"The book comprehensively deals with the topic in a solution-oriented way, expertly conveying...

The Definitive Guide to SOA: Oracle® Service Bus, Second Edition
The Definitive Guide to SOA: Oracle® Service Bus, Second Edition
The Definitive Guide to SOA: Oracle® Service Bus, Second Edition targets professional software developers and architects who know enterprise development but are new to enterprise service buses (ESBs) and service–oriented architecture (SOA) development. This is the first book to cover a practical approach to SOA using the BEA...
Formula One Racing for Dummies
Formula One Racing for Dummies
Formula One racing is the pinnacle of motor racing around the world. These days, the sport is a truly global circus. At almost every race on the calendar, more than 120,000 spectators cram into the grandstands and spectator banking, all vying for a view of the millionaire superstar drivers. At the same time, in 150 countries worldwide, more than...
Water and the Future of Humanity: Revisiting Water Security
Water and the Future of Humanity: Revisiting Water Security

This unique, engaging, and highly authoritative volume enlightens readers on changes needed in the way society accesses, provides, and uses water. It further shines a light on changes needed in the way we use food, energy, and other goods and services in relation to water, and offers projections and recommendations, up to 2050, that apply to...

Eclipse in Action: A Guide for the Java Developer
Eclipse in Action: A Guide for the Java Developer
"The technical information is dead on...I'd definitely recommend this book to anyone."

This book is a fast-paced but thorough guide to the effective use of Eclipse's features and plugins for real-world Java development. Interesting examples demonstrate how to use Eclipse to build, test, and debug applications using
...
Mastering Embedded Linux Programming: Create fast and reliable embedded solutions with Linux 5.4 and the Yocto Project 3.1 (Dunfell), 3rd Edition
Mastering Embedded Linux Programming: Create fast and reliable embedded solutions with Linux 5.4 and the Yocto Project 3.1 (Dunfell), 3rd Edition

Harness the power of Linux to create versatile and robust embedded solutions

Key Features

  • Learn how to develop and configure robust embedded Linux devices
  • Explore the new features of Linux 5.4 and the Yocto Project 3.1 (Dunfell)
  • Discover different ways to...
Design and Development of Aircraft Systems (Aerospace Series)
Design and Development of Aircraft Systems (Aerospace Series)

Now covering both conventional and unmanned systems, this is a significant update of the definitive book on aircraft system design

Design and Development of Aircraft Systems, Second Edition is for people who want to understand how industry develops the customer requirement into a fully integrated, tested, and...

Delphi in a Nutshell
Delphi in a Nutshell

Aimed at the working Delphi developer, Delphi in a Nutshell is an effective desktop reference to this popular programming tool. Besides listing all core classes and methods, this book also provides a host of expert dos and don'ts for mastering the newest features in Delphi's Object Pascal.

The heart of this book is...

OS X and iOS Kernel Programming
OS X and iOS Kernel Programming
Kernel development can be a daunting task and is very different from programming traditional user applications. The kernel environment is more volatile and complex. Extraordinary care must be taken to ensure that kernel code is free of bugs because any issue may have serious consequences to the stability, security, and performance...
The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds
The ETF Trend Following Playbook: Profiting from Trends in Bull or Bear Markets with Exchange Traded Funds

Master the Low-Risk ETF-Based Investing Strategy That Gives You the Chance to Make Money in Any Market Climate

 

“Tom Lydon has been a leader in...

Multimedia on Symbian OS: Inside the Convergence Device (Symbian Press)
Multimedia on Symbian OS: Inside the Convergence Device (Symbian Press)
Multimedia on Symbian OS is the only book available to discuss multimedia on Symbian OS at this level. It covers key areas of multimedia technology, with information about APIs and services provided by Symbian OS. Other key features include details of UI platform-specific APIs from S60 and UIQ.

This pioneering book covers each of...

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