Learn IT - Books tags e-business

Mathletics: How Gamblers, Managers, and Sports Enthusiasts Use Mathematics in Baseball, Basketball, and Football

Princeton Press, 2009

If you have picked up this book you surely love sports and you probably like math. You may have read Michael Lewis’s great book Moneyball, which describes how the Oakland A’s used mathematical analysis to help them compete successfully with the New York Yankees even though the average annual payroll for the A’s is less than 40...

The Twitter Book

O'Reilly, 2009

"Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009

This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party...

Chart Your Way To Profits: The Online Trader's Guide to Technical Analysis (Wiley Trading)

John Wiley & Sons, 2007

One of my favorite photographs was taken by my wife on our honeymoon. We were on the second leg of our trip, the first of which was in Dubrovnik, Croatia (part of the former Yugoslavia), and the second in central Italy. The photo shows me in bed, apparently asleep. The title of the book I am holding across my chest is clearly legible: Technical...

Marketing Unwrapped

John Wiley & Sons, 2001

Nobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments,...

Advances In Quantitative Analysis Of Finance And Accounting

World Scientific Publishing, 2008

Advances in Quantitative Analysis of Finance and Accounting is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting, as well as applications of quantitative methods to problems in...

The Global Money Markets

John Wiley & Sons, 2002

The Global Money Markets is the ultimate and most comprehensive guide to the world's money markets and the products that make up this vital element of the global economy. Written in a clear, accessible style, and including the most up-to-date information, this book is a great resource for all finance professionals, including market traders,...

Foundations in Grammatical Evolution for Dynamic Environments (Studies in Computational Intelligence)

Springer, 2009

Dynamic environments abound, encompassing many real-world problems in fields as diverse as finance, engineering, biology and business. A vibrant research literature has emerged which takes inspiration from evolutionary processes to develop problem-solvers for these environments.

'Foundations in Grammatical Evolution for Dynamic...

DotNetNuke 5 User's Guide: Get Your Website Up and Running (Wrox Programmer to Programmer)

Wrox Press, 2009

An authoritative introduction to implementing DotNetNuke Web sites, by experienced DotNetNuke implementers and trainers

An impressive author team shows you how to easily build Web sites with a variety of content features - no programming experience required.

If your goal is to build the site without worrying about the...

Marketing For Dummies (Business & Personal Finance)

For Dummies, 2009

Covers everything from essential marketing principles and techniques to the latest methods and trends

Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on...

The Two Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke

Basic Books, 2003

This groundbreaking exposé brings to light the surprising financial consequences of mothers going to work, and the precarious position of today's middle class.

More than two decades ago, the women's movement flung open the doors of the workplace. Although this social revolution created a firestorm of controversy, no one questioned the...

Mathematics for Finance: An Introduction to Financial Engineering (Springer Undergraduate Mathematics Series)

Springer, 2003

Designed to form the basis of an undergraduate course in mathematical finance, this book builds on mathematical models of bond and stock prices and covers three major areas of mathematical finance that all have an enormous impact on the way modern financial markets operate, namely: Black-Scholes' arbitrage pricing of options and other derivative...

Strategic Marketing: In the Customer Driven Organization

John Wiley & Sons, 2003

Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,...

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