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 Marketing UnwrappedNobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments,... |  |  Advances In Quantitative Analysis Of Finance And AccountingAdvances in Quantitative Analysis of Finance and Accounting is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting, as well as applications of quantitative methods to problems in... |  |  The Global Money MarketsThe Global Money Markets is the ultimate and most comprehensive guide to the world's money markets and the products that make up this vital element of the global economy. Written in a clear, accessible style, and including the most up-to-date information, this book is a great resource for all finance professionals, including market traders,... |
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