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Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Hero of Alexandria had a great idea. In the first century ad, Hero’s design of the fi rst steam engine was ingenious and workable. Indeed, classical scholars have argued that it could have been combined with other inventions of the era to create a steam locomotive and railroad, transforming commerce and military affairs in the ancient...

Subsystems of Second Order Arithmetic (Perspectives in Logic)
Subsystems of Second Order Arithmetic (Perspectives in Logic)
Foundations of mathematics is the study of the most basic concepts and logical structure ofmathematics, with an eye to the unity of human knowl- edge. Among the most basic mathematical concepts are: number, shape, set, function, algorithm, mathematical axiom, mathematical definition, and mathematical proof. Typical questions in...
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

Synthetic Nucleic Acids as Inhibitors of Gene Expression: Mechanisms, Applications, and Therapeutic Implications
Synthetic Nucleic Acids as Inhibitors of Gene Expression: Mechanisms, Applications, and Therapeutic Implications

In the post-genomic era we have, at our fingertips, an incredible array of genomic sequences from a multitude of complex organisms. There remains, however, the critical need to understand the precise roles individual genes play in complex biological milieu. Synthetic nucleic acids are at the cutting-edge of molecular strategies that target...

Rabies
Rabies

Rabies offers a complete account of one of the oldest known diseases threatening public health today. Unlike most research-oriented descriptions of rabies, this book provides a narrative about the disease and its etiologic agent, encompassing the historical background to recent developments. The emphasis on the basic biology and...

Nutrigenomics (Oxidative Stress and Disease)
Nutrigenomics (Oxidative Stress and Disease)
Nutrition research commenced more than 200 years ago in the dawn of the chemical revolution. The “golden age of nutrition” began in the early 1910s and continued into the 1940s when nutritional sciences focused primarily on diseases associated with single nutrient deficiencies. This led to the formulation of the...
Laparoscopic Urologic Surgery in Malignancies
Laparoscopic Urologic Surgery in Malignancies
The era of endo-oncology has arrived. Endo-oncology is now firmly en- trenched in the diagnosis and management of urologic cancers. From its early days with transurethral resection of bladder tumors, to the more recent de- cades with establishment of techniques for percutaneous resection of transi- tional cell carcinoma,...
Head and Neck Manifestations of Systemic Disease
Head and Neck Manifestations of Systemic Disease
In thinking about a contribution we could make to the modern practice of medicine that had not yet been achieved by others, we remembered what constituted the complete physician at the time of Sir William Osler: A working knowledge of multiple disciplines and of disease processes that affect many organ systems. This was perhaps...
Rudolph's Pediatrics
Rudolph's Pediatrics
The 21st edition of Rudolph's Pediatrics continues a tradition of evolving and adapting to changes in pediatric medicine. Originally published in 1897 as Diseases of Infancy and Childhood,...
Brain, Mind and Medicine: Essays in Eighteenth-Century Neuroscience
Brain, Mind and Medicine: Essays in Eighteenth-Century Neuroscience
The idea for a volume on eighteenth-century studies of brain and behavior originated during a joint International Society for the History of the Neurosciences (ISHN) and Theoretical and Experimental Neuropsychology/Neuropsychologie Expérimentale et Théorique (TENNET) symposium held in Montreal in June...
Resumes For Dummies
Resumes For Dummies

Write a winning resume and land that job interview!

Is your job search stalling out after you submit a resume but before you're offered an interview? With a recession that has caused a 10% unemployment rate affecting 15.3 million Americans, having a winning resume is vital to securing an interview-and it demands a fresh look at...

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and...

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