Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication...

The aim of Molecular and Nano Electronics: Analysis, Design and Simulation is to draw together contributions from some of the most active researchers in this new field in order to illustrate a theory guided-approach to the design of molecular and nano-electronics. The field of molecular and nano-electronics has driven solutions for a...

Hundreds of musical groups have appeared in at least one film from 1929 through 1970. This is a reference book devoted to these groups. Most entries include a brief description of the musical group, a list of the main singers or performers and, when available, a list of the songs performed in each film. One appendix lists popular British...

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
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Science seems to compete with the universe itself in fascinating us every day, and computer science is no doubt one of science’s most fascinating disciplines. I remember saying good-bye to the last mainframe in town back in 1997 (yes, I had the chance to actually see a dinosaur); back then, no one would have imagined in their wildest...

There is no question that the Web has become an integral part of modern life for people around the world, connecting us to each other and to seemingly infinite portals of information in real time. In the era of Web 2.0, barriers to participation have been lowered further and further, and we’ve seen the birth of myriad new people to...

Central America is a slender bridge of land stretching between North and South America, with the Pacific Ocean to the west and the Caribbean Sea to the east. Scattered across this bridge, called an isthmus, are the seven small countries of Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama. These nations share many...

• An accessible and enlightening history of the "apocalypses"--ancient...

In ThermoPoetics, Barri Gold sets out to show us how analogous, intertwined, and mutually productive poetry and physics may be. Charting the simultaneous emergence of the laws of thermodynamics in literature and in physics that began in the 1830s, Gold finds that not only can science influence literature, but literature can influence...

Drawing on his fundamentalist upbringing and experience teaching physics at an evangelical college, Giberson has a native understanding of how conservative Christians feel and think about evolution. As a Christian evolutionist, he finds himself occupying a frequently misunderstood middle ground in the midst of a culture war, fought with...

Computer architecture is at a turning point. Radical changes occurred in the 1980s when the Reduced Instruction Set Computer (RISC) philosophy, spurred in good part by academic research, permeated the industry as a reaction to the Complex Instruction Set Computer (CISC) complexities. Today, three decades later, we have reached a point where...

Surely some—indeed, perhaps, many—people would argue about when precisely the era of the genetics of diseases really began, but the introduction of gene transfer and therapy concepts in the 1980s by French Anderson and colleagues from the National Institutes of the Health, the identification of the cystic fibrosis gene reported in...