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Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers
As China comes into its own as a world economic power, a new, huge consumer class is emerging, hungry for all things Western. In this land where twenty-five years ago most of the population had never tasted chocolate, five icons of Western business are now slugging it out in a battle royal to see which will become the Emperor of Chocolate in China....
Microsoft Office Live Small Business: Beginner's Guide
Microsoft Office Live Small Business: Beginner's Guide
You're probably reading this either because you have a small business, a hobby, a cause you care about deeply, a special interest, or a charitable organization that you want the whole world to know about. And what better way to publicize it than by building a website for it? But let's face it: building and maintaining a good website is expensive....
Oracle Essbase & Oracle OLAP: The Guide to Oracle's Multidimensional Solution
Oracle Essbase & Oracle OLAP: The Guide to Oracle's Multidimensional Solution
We have seen tremendous consolidation in the high-technology industry in recent years. Mergers and acquisitions strengthen the product offerings of a company, but they also sometimes bring together products that, on the face of it, seem either to duplicate a solution or to present no possibility of working together.

In 2007, Oracle
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Neural Networks and Micromechanics
Neural Networks and Micromechanics

This is an interdisciplinary field of research involving the use of neural network techniques for image recognition applied to tasks in the area of micromechanics. The book is organized into chapters on classic neural networks and novel neural classifiers; recognition of textures and object forms; micromechanics; and adaptive algorithms with...

Pro RFID in BizTalk Server 2009 (Expert's Voice in BizTalk)
Pro RFID in BizTalk Server 2009 (Expert's Voice in BizTalk)

The market for Radio Frequency Identification (RFID) technology is expanding rapidly, constituting billions of dollars annually. As more organizations adopt RFID solutions and related equipment, the need to route, map, and execute workflows based on RFID data grows exponentially. Microsoft’s solution to this demand is BizTalk RFID, an...

Applying Computational Intelligence: How to Create Value
Applying Computational Intelligence: How to Create Value

The flow of academic ideas in the area of computational intelligence is impacting industrial practice at considerable speed. Practitioners face the challenge of tracking, understanding and applying the latest techniques, which often prove their value even before the underlying theories are fully understood. This book offers realistic guidelines...

Adjudicating Climate Change: State, National, and International Approaches
Adjudicating Climate Change: State, National, and International Approaches
The world’s political process has been slow to react to the serious, and potentially catastrophic, consequences for life on our planet that flow from the burning of fossil fuel. In one sense, this is understandable: turning around the global energy base is not a simple task. In another sense, it is inexcusable: a myopic failure to act in the...
Mashup Patterns: Designs and Examples for the Modern Enterprise
Mashup Patterns: Designs and Examples for the Modern Enterprise
Using new mashup tools and technologies, enterprise developers can impose their own APIs on everything from Web sites and RSS feeds to Excel and PDF files–transforming a world of content into their own customized informationsource. In Mashup Patterns, Michael Ogrinz applies the concept of software development...
Pervasive Games: Theory and Design (Morgan Kaufmann Game Design Books)
Pervasive Games: Theory and Design (Morgan Kaufmann Game Design Books)
Quickly emerging from the fast-paced growth of mobile communications and wireless technologies, pervasive games take gaming away from the computer screen and back to the three-dimensional world. Now games can be designed to be played in public spaces like shopping malls, conferences, museums and other non-traditional game venues. Game designers...
The Mazzel Ritual: Culture, Customs and Crime in the Diamond Trade
The Mazzel Ritual: Culture, Customs and Crime in the Diamond Trade

The academic study of diamonds is as multi-faceted as the precious stones themselves. Mineralogists and geographers have written about them, as have historians and economists and students of art and fashion. They each shine their light on a different aspect of this source of luminous radiance. But who would venture to describe the entire...

Supply Chain Project Management. Second Edition (Resource Management)
Supply Chain Project Management. Second Edition (Resource Management)

Improving supply chain efficiency, especially in today’s unsettled business climate, requires that managers go beyond doing business as usual. They must apply inspiration and perspiration in a structured, collaborative, and measurable approach that blends project management with supply chain management knowledge and practice:

...
Rational and Irrational Beliefs: Research, Theory, and Clinical Practice
Rational and Irrational Beliefs: Research, Theory, and Clinical Practice

In Rational and Irrational Beliefs: Research, Theory, and Clinical Practice, leading scholars, researchers, and practitioners of rational emotive behavior therapy (REBT) and other cognitive-behavioral therapies (CBTs) share their perspectives and empirical findings on the nature of rational and irrational beliefs, the role of beliefs as...

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