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Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales....

Fuzzy Logic with Engineering Applications, Third Edition
Fuzzy Logic with Engineering Applications, Third Edition

The first edition of Fuzzy Logic with Engineering Applications (1995) was the first classroom text for undergraduates in the field. Now updated for the second time, this new edition features the latest advances in the field including material on expansion of the MLFE method using genetic algorithms, cognitive mapping, fuzzy agent-based...

Topics in Cryptology -- CT-RSA 2011: The Cryptographers' Track at the RSA Conference 201
Topics in Cryptology -- CT-RSA 2011: The Cryptographers' Track at the RSA Conference 201

The RSA conference was initiated in 1991 and is a major international event for cryptography and information security researchers as well as the industry related to these disciplines. It is an annual event that attracts hundreds of vendors and thousands of participants from industry and academia. Since 2001, the RSA conference has included...

Computer Networking: A Top-Down Approach (4th Edition)
Computer Networking: A Top-Down Approach (4th Edition)

Building on the successful top-down approach of previous editions, the Fourth Edition of Computer Networking continues with an early emphasis on application-layer paradigms and application programming interfaces, encouraging a hands-on experience with protocols and networking concepts. With this edition, Kurose and Ross bring the...

Microsoft SharePoint 2010 Unleashed
Microsoft SharePoint 2010 Unleashed

Using Microsoft SharePoint 2010 technologies, organizations can bring together, utilize, and collaborate with information from virtually any source. Microsoft SharePoint 2010 Unleashed is the most complete, practical resource for all administrators, managers, architects, users, and power users who want to make the...

Oracle SOA Suite 11g R1 Developer's Guide
Oracle SOA Suite 11g R1 Developer's Guide

We are moving towards a standards-based Service-Oriented Architecture (SOA), where IT infrastructure is continuously adapted to keep up with the pace of business change. Oracle is at the forefront of this vision, with the Oracle SOA Suite providing the most comprehensive, proven, and integrated tool kit for building SOA-based...

Design of Medical Electronic Devices
Design of Medical Electronic Devices

Most of the advances in medicine today are related to medical technology. On one hand, we have the pharmaceutical companies with their efforts to develop new drugs and treatments for many kinds of diseases. These efforts have been for the most part very lucrative since pharmaceutical and biotechnology companies have for many years enjoyed...

Optimality and Risk - Modern Trends in Mathematical Finance: The Kabanov Festschrift
Optimality and Risk - Modern Trends in Mathematical Finance: The Kabanov Festschrift

Problems of stochastic optimization and various mathematical aspects of risk are the main themes of this contributed volume. The readers learn about the recent results and techniques of optimal investment, risk measures and derivative pricing. There are also papers touching upon credit risk, martingale theory and limit theorems.

...
Iran and Nuclear Weapons: Protracted Conflict and Proliferation (Routledge Global Security Studies)
Iran and Nuclear Weapons: Protracted Conflict and Proliferation (Routledge Global Security Studies)

This book investigates what is driving Iran's nuclear weapons programme in a less-hostile regional environment, using a theory of protracted conflicts to explicate proliferation.

Iran’s nuclear weapons program has alarmed the international community since the 1990s, but has come to the forefront of international security...

Semantic Web for the Working Ontologist, Second Edition: Effective Modeling in RDFS and OWL
Semantic Web for the Working Ontologist, Second Edition: Effective Modeling in RDFS and OWL

Since the first edition of Semantic Web for the Working Ontologist came out in June 2008, we have been encouraged by the reception the book has received. Practitioners from a wide variety of industries— health care, energy, environmental science, life sciences, national intelligence, and publishing, to name a few—have told...

Pharmacy Informatics
Pharmacy Informatics

Applies the Principles of Informatics to the Pharmacy Profession
Emphasizes Evidence-Based Practice and Quality Improvement Approaches

Leading the way in the integration of information technology with healthcare, Pharmacy Informatics reflects some of the rapid changes that have developed in...

Short Message Service (SMS): The Creation of Personal Global Text Messaging
Short Message Service (SMS): The Creation of Personal Global Text Messaging

SMS is an incredible global success. At the time of writing (mid-2009) it can be used by all 4 billion GSM customers. More than 50 short messages are generated per month per GSM user. The service has created a $100 billion turnover industry. This success has been enabled mainly by the comprehensive and robust standards that have been made...

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