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|
 International Marketing Management: Text and Cases (SAGE Texts)
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas... | | | | The Corporation: The Pathological Pursuit of Profit and Power
In this compelling opus on reform, driven by extensive research, authoritative anecdotes, and insider interviews, eminent law professor and legal theorist Joel Bakan points out that as a legal and economic entity, the modern corporation is essentially pathological in nature, placing the profit motive above any social value or accountability.... |
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Build Awesome Command-Line Applications in Ruby 2: Control Your Computer, Simplify Your Life
Speak directly to your system. With its simple commands, flags, and parameters, a well-formed command-line application is the quickest way to automate a backup, a build, or a deployment and simplify your life. With this book, you'll learn specific ways to write command-line applications that are easy to use, deploy, and maintain, using a... | | CentOS System Administration Essentials
Become an efficient CentOS administrator by acquiring real-world knowledge of system setup and configuration
About This Book
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Centralize user accounts in openLDAP and understand how Directory can be at the back-end of many services
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Learning Puppet to centralize server configuration will...
| | Rails, Angular, Postgres, and Bootstrap: Powerful, Effective, and Efficient Full-Stack Web Development
As a Rails developer, you care about user experience and performance, but you also want simple and maintainable code. Achieve all that by embracing the full stack of web development, from styling with Bootstrap, building an interactive user interface with AngularJS, to storing data quickly and reliably in PostgreSQL. Take a holistic view of... |
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SonarQube in Action
Summary
SonarQube in Action shows developers how to use the SonarQube platform to help them continuously improve their source code. The book presents SonarQube's core Seven Axes of Quality: design/architecture, duplications, comments, unit tests, complexity, potential bugs, and coding rules. You'll... | | Programming in Lua
Lua is the language of choice for anyone who needs a scripting language that is simple, efficient, extensible, portable, and free. Currently, Lua is being used in areas ranging from embedded systems to Web development and is widely spread in the game industry, where knowledge of Lua is an indisputable asset. Lua also has established itself as... | | Python Unlocked
Key Features
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Write smarter, bug-free, high performance code with minimal effort
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Uncover the best tools and options available to Python developers today
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Deploy decorators, design patters, and various optimization techniques to use Python 3.5 effectively
Book... |
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Making Java Groovy
Summary
Making Java Groovy is a practical handbook for developers who want to blend Groovy into their day-to-day work with Java. It starts by introducing the key differences between Java and Groovy—and how you can use them to your advantage. Then, it guides you step-by-step through realistic... | | Mastering LibGDX Game Development
Leverage the power of LibGDX to create a fully functional, customizable RPG game for your own commercial title
About This Book
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Learn game architecture and design patterns with concrete examples using proper software engineering principles
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Save time and money with this handy reference...
| | AOP in .NET: Practical Aspect-Oriented Programming
Summary
AOP in .NET introduces aspect-oriented programming to .NET developers and provides practical guidance on how to get the most benefit from this technique in your everyday coding. The book's many examples concentrate on modularizing non-functional requirements that often sprawl ... |
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