Google AdWords is a huge opportunity for businesses and other organizations to improve their results from Google search, to increase sales, to try out new business ideas, and in general to make the Web friendlier. However, it’s also a way to spend money without realizing much return. Helping you to use AdWords effectively from...

This book analyzes the latest advances in privacy, security and risk technologies within cloud environments. With contributions from leading experts, the text presents both a solid overview of the field and novel, cutting-edge research. A Glossary is also included at the end of the book. Topics and features: considers the various forensic...

Medicine and Victory is the first comprehensive account of British military medicine in the Second World War since the publication of the official history in the early 1950s. Drawing on a wide range of official and non-official sources, the book examines medical work in all the main theatres of the war, from the front line to the...

The scientific study of complex systems has transformed a wide range of disciplines in recent years, enabling researchers in both the natural and social sciences to model and predict phenomena as diverse as earthquakes, global warming, demographic patterns, financial crises, and the failure of materials. In this book, Didier Sornette boldly...

With more than 8,000 funds, more than $8 trillion in assets, and more than 87 million individual investors at the end of 2004, mutual funds—professionally managed pooled investment vehicles that give people the opportunity to participate in the securities market without...