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 |  |  Virtual Futures for Design, Construction and Procurement"For the knowledgeable reader in ICT research it is a must to confirm where technology is now and moreover to see where it is going in the future." Building Engineer
Bill Bygrave is the Director of the Center for Entrepreneurial Studies at Babson College, where he also teaches Free Enterprise.... |  |  |
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 |  |  Retailization: Brand Survival in the Age of Retailer PowerPresents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study... |  |  Don't Make Me Think: A Common Sense Approach to Web UsabilityPeople won't use your web site if they can't find their way around it. Whether you call it usability, ease-of-use, or just good design, companies staking their fortunes and their futures on their Web sites are starting to recognize that it's a bottom-line issue. In Don't Make Me Think, usability expert Steve Krug distills his years of experience... |
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