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Twitter Marketing For Dummies
An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a... | | Local Online Advertising For Dummies
Kick your local online advertising into high gear with this friendly, timely guide!
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in... | | Retailization: Brand Survival in the Age of Retailer PowerPresents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study... |
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Introduction to Clustering Large and High-Dimensional Data"...this book may serve as a useful reference for scientists and engineers who need to understand the concepts of clustering in general and/or to focus on text mining applications. It is also appropriate for students who are attending a course in pattern recognition, data mining, or classification and are interested in learning more about... | | Tech Job Hunt Handbook: Career Management for Technical Professionals
Tech Job Hunt Handbook is a career management book—just for technology professionals—that reflects today’s new economic realities. The world of work is constantly changing, and staying professionally relevant while competing for more specialized tech jobs in areas like cloud computing, mobile and social... | | Handbook of LasersLasers continue to be an amazingly robust field of activity, one of continually expanding scientific and technological frontiers. Thus today we have lasing without inversion, quantum cascade lasers, lasing in strongly scattering media, lasing in biomaterials, lasing in photonic crystals, a single atom laser, speculation about black hole lasers,... |
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