Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

No less than eighteen authors have put together the second volume of the cichlids yearbook. It was pleasing that almost all contributors to the first volume were able to write down another piece of their knowledge and experience in this one. In addition eight new authors have written for this volume. Another pleasing fact is that Horst Walter...

Russia breathes superlatives: the world’s biggest country; its largest supplier of natural gas and second-largest oil producer; home of the planet’s longest railroads, busiest subway system (Moscow’s), and one of its deepest, biggest, and oldest lakes (Baikal, in Siberia). It even boasts balmy beach resorts (on the Black...

These scientific papers of Richard Feynman are renowned for their brilliant content and the author s striking original style. They are grouped by topic: path integral approach to the foundations of quantum mechanics and quantum field theory, renormalized quantum electrodynamics, theory of superfluid liquid helium, theory of the Fermi...

• Specific solutions for recruiting and retaining great people in North Asia, South Asia, Australia, and New Zealand
• Seven new case studies, plus...

The 16th LPAR event was held in Africa for the very first time, signalling a bright future for a conference with a glowing history. For many years it was a goal of the steering committee to hold LPAR in Africa and the enthusiasm for our presence far exceeded our expectations. With the help of local organiser Waly Faye, LPAR integrated itself...

This book is an attempt to bring together current research in the domain of interactive horizontal displays. The book integrates and summarises findings from the most important international tabletop research teams. It provides a state-of-the-art overview and allows for the discussion of emerging and future directions in research and...

Social Location Marketing offers...