Services Marketing: Concepts, Strategies, & Cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...
Hotel Front Office Management The third edition of Hotel Front Office Management continues to address the demands
of the hotel industry in the new millennium. Educators who are preparing professionals
for roles as front office managers and general managers in hotels are required to meet
the challenges of operations, technology, training, empowerment, and...
Wilderness of Wildlife Tourism (Advances in Hospitality and Tourism)
Wildlife tourism is a growing multimillion-dollar industry within the hospitality and tourism industry. Wildlife tourism, in its simplest sense, is the creation of tour packages for watching wild animals in their natural habitats, and is particularly important in African and South American countries, Australia, India, Canada, Indonesia,...
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