Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are...
As future generation information technology (FGIT) becomes specialized and fragmented, it is easy to lose sight that many topics in FGIT have common threads and, because of this, advances in one discipline may be transmitted to others. Presentation of recent results obtained in different disciplines encourages this interchange for the...
A continually evolving discipline, Human Reliability Assessment (HRA) has elements of controversy from the definition of terms to the application of appropriate methods for the representation of human failure probability. The idea that human error is a random event is falling out of favor and the concept that humans can be set up to fail or...
Patent laws are different in many countries, and inventors are sometimes at a loss to understand which basic requirements should be satisfied if an invention is to be granted a patent. This is particularly true for inventions implemented on a computer. While roughly a third of all applications (and granted patents) relate, in one way or another,...
"Critical Social Theory and the End of Work" examines the development and sociological significance of the idea that work is being eliminated through the use of advanced production technology. Granter's engagement with the work of key American and European figures such as Marx, Marcuse, Gorz, Habermas and Negri, focuses his arguments...
The mystery of inheritance has captivated thinkers since antiquity, and the unlocking of this mystery—the development of classical genetics—is one of humanity’s greatest achievements. This great scientific and human drama is the story told fully and for the first time in this book.
SIP is the most important VoIP protocol and OpenSIPS is clearly the open source leader in VoIP platforms based on pure SIP. The whole telecommunication industry is changing to an IP environment, and telephony in the way we know today will disappear in less than ten years. SIP is the protocol leading this disruptive revolution and it is one of...
Get the definitive guide on designing applications on the Microsoft application platform—straight from the Microsoft patterns & practices team. Learn how to choose the most appropriate architecture and the best implementation technologies that the Microsoft application platform offers applications developers. Get critical design...
This text, extensively class-tested over a decade at UC Berkeley and UC San Diego, explains the fundamentals of algorithms in a story line that makes the material enjoyable and easy to digest. Emphasis is placed on understanding the crisp mathematical idea behind each algorithm, in a manner that is intuitive and rigorous without being unduly...
The legendary story of the ten lost tribes of Israel has resonated among both Jews and Christians down through the centuries: the compelling idea that some core group of humanity was "lost" and exiled to a secret place, perhaps someday to return triumphant. In this fascinating book, Zvi Ben-Dor Benite shows for the first time the...
The evolution of the microelectronics is controlled by the idea of scaling. However, the scaling of the device size below 10 nm is expected to be impossible because of physical, technological and economic reasons. Fundamental considerations (based on Heisenberg's principle, Schrödinger equation, decoherence of quantum states, and Landauer...
This Preface and the entire book are a little bit different—and that is by design. Both authors wrote this book understanding that our target audience often does not have time to read a whole book, or the Oracle documentation, from cover to cover. As such, we wrote this book with the idea that the table of contents and headings should tell...
