Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...
"The internet is exploding with possibilities for conducting social research. Mann and Stewart offer the first in-depth consideration of the prospects and potentials for doing qualitative research on-line. This wide ranging, clearly-written book is essential reading for researchers working at the cutting edge of qualitative methodology."...
Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.
Former hacker Kevin Poulsen has, over the past decade, built a reputation as one of the top investigative reporters on the cybercrime beat. In Kingpin, he pours his unmatched access and expertise into book form for the first time, delivering a gripping cat-and-mouse narrative—and an unprecedented view into the twenty-first...
The object of this study is the production of national identity and national culture within Jordan as both a typical and an atypical postcolonial nation-state. Recent studies of nationalism describe the nation as “invented”1 or “imagined,”2 by intellectuals and/or political elites who are producers of, or produced by, the...
Social Semantics: The Search for Meaning on the Web provides a unique introduction to identity and reference theories of the World Wide Web, through the academic lens of philosophy of language and data-driven statistical models. The Semantic Web is a natural evolution of the Web, and this book covers the URL-based Web architecture...
"MS is always in the back of your mind. If there is something you want to do, you always wonder if the MS will allow you do to it."
—Darlene, living with MS for 22 years
Living with multiple sclerosis (MS) is challenging and multidimensional. MS pervades all aspects of life: one’s body becomes...
This book explores intersectional constructions of race and whiteness in modern and contemporary Italy. It contributes to transnational and interdisciplinary reflections on these issues through an analysis of political debates and social practices, focusing in particular...
Apply Open Source Intelligence (OSINT) techniques, methods, and tools to acquire information from publicly available online sources to support your intelligence analysis. Use the harvested data in different scenarios such as financial, crime, and terrorism investigations as well as performing business competition analysis and acquiring...
This book presents a much-needed discussion on ethnic identification and morphosyntactic variation in San Francisco Chinatown?a community that has received very little attention in linguistic research. An investigation of original, interactive speech data sheds light on how first- and second-generation Chinese Americans...
'Barker and Iantaffi have written the book we all need for this moment in time.' - CN Lester
Much of society's thinking operates in a highly rigid and binary manner; something is good or bad, right or wrong, a success or a failure, and so on. Challenging this limited way of thinking, this...
Penetration testing a network requires a delicate balance of art and science. A penetration tester must be creative enough to think outside of the box to determine the best attack vector into his own network, and also be expert in using the literally hundreds of tools required to execute the plan. This second volume adds over 300 new pen testing...
