There’s a new buzz phrase in the air: Supplier Relationship Management (SRM). Corporate executives know it’s necessary, but there’s only one problem. Nobody yet knows how to do it. Or they think it’s all about bashing your vendors over the head until they reduce the price another 4%. Supplier Relationship...

This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of...

Get ready for a shock, because the answer to the problem is to avoid reality altogether. A new IT practice and technology called Service...

Software Development on a Leash is designed as a roadmap for experienced developers and architects who are interested in implementing a turbocharged software development process that encourages reuse and innovation. Author David Birmingham's products have been successfully deployed in a variety of venues, including...

No matter where I go in the world today, I find companies that are launching a variety of development efforts to capture and apply knowledge that is unique to their business. Their goal—regardless of their industry or region—is to increase innovation and make better use of limited resources.

These efforts can face...

This book includes more than 80 games to help you break down barriers, communicate better, and generate new...

"A great book everyone can use to understand how tech startups work." --Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu

"Finally a book non-techies can use to understand the web technologies that are changing our...

I have had the pleasure to work with Dynamics CRM since its 1.1 version. I can be honest—I didn’t feel cheated when Microsoft skipped the 2.0 release, and although it has been a late bloomer in the CRM market, it has gained significant traction over the last few releases and manages to land in the right (top right, to be specific)...